{"id":2799,"date":"2024-10-06T12:27:14","date_gmt":"2024-10-06T12:27:14","guid":{"rendered":"https:\/\/baliyants.com\/?page_id=2799"},"modified":"2025-10-10T13:37:12","modified_gmt":"2025-10-10T10:37:12","slug":"keys-severin-development-www-severindevelopment-ru","status":"publish","type":"page","link":"https:\/\/baliyants.com\/en\/raboty\/keys-severin-development-www-severindevelopment-ru\/","title":{"rendered":"Case: SEVERIN DEVELOPMENT (www.severindevelopment.ru)"},"content":{"rendered":"<h4 class=\"wp-block-heading\"><strong>Goals<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improving the visibility of the site in search results<\/li>\n\n\n\n<li>Getting leads from the site<\/li>\n\n\n\n<li>Securing the right to content<\/li>\n<\/ul>\n\n\n\n<p><strong>Improving the visibility of the site in search results<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Full optimization of the 1C-Bitrix system for modern SEO standards (removal of insignificant code, optimization of micromarkup, optimization of images for standard formats).&nbsp;<\/li>\n\n\n\n<li>Working with content company<\/li>\n\n\n\n<li>Development of advertising channels and increasing the reach of the target audience<\/li>\n\n\n\n<li>Building CA analysis methodologies<\/li>\n<\/ul>\n\n\n\n<p>As a result, for 6 months of work, the site traffic indicator increased (+40% to the monthly audience).<\/p>\n\n\n\n<p><strong>Getting leads from the site<\/strong><\/p>\n\n\n\n<p>At the time of the project adoption, there were no leads from the company\u2019s website (ie online).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Work with content is done<\/li>\n\n\n\n<li>CA analysis conducted<\/li>\n\n\n\n<li>Identified sites for launching advertising campaigns<\/li>\n\n\n\n<li>Increase in CA coverage by more than 3 times<\/li>\n<\/ul>\n\n\n\n<p>As a result, after 2 months of work, the first audit applications in the construction industry appeared, and after 6 months of work, the steady flow of applications grew to 8-10 applications per month.<\/p>\n\n\n\n<p><strong>Securing the right to content<\/strong><\/p>\n\n\n\n<p>The issue of securing rights to content on the Internet was acute, since competitors and satellite sites regularly used the site\u2019s unique content.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The site was marked by GOST \u201cDublin CORE\u201d<\/li>\n\n\n\n<li>APIs have been built and configured to transfer content and secure the right of source for search engines.<\/li>\n\n\n\n<li>A content parser has been built to identify copies of texts and signal this to the marketing department and legal service.<\/li>\n<\/ul>\n\n\n<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\tHome\n<\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0426\u0435\u043b\u0438 \u0423\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0441\u0430\u0439\u0442\u0430 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0435 \u041a\u0430\u043a \u0438\u0442\u043e\u0433 \u0437\u0430 6 \u043c\u0435\u0441\u044f\u0446\u0435\u0432 \u0440\u0430\u0431\u043e\u0442\u044b \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043f\u043e\u0441\u0435\u0449\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0441\u0430\u0439\u0442\u0430 \u0432\u044b\u0440\u043e\u0441 (+40% \u043a \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438). \u041f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u0435 \u043b\u0438\u0434\u043e\u0432 \u0441 \u0441\u0430\u0439\u0442\u0430 \u041d\u0430 \u043c\u043e\u043c\u0435\u043d\u0442 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u0441 \u0441\u0430\u0439\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 (\u0442.\u0435. \u043e\u043d\u043b\u0430\u0439\u043d) \u043b\u0438\u0434\u043e\u0432 \u043d\u0435&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"parent":2647,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-2799","page","type-page","status-publish","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"author","author_link":"https:\/\/baliyants.com\/en\/author\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"\u0426\u0435\u043b\u0438 \u0423\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0441\u0430\u0439\u0442\u0430 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0435 \u041a\u0430\u043a \u0438\u0442\u043e\u0433 \u0437\u0430 6 \u043c\u0435\u0441\u044f\u0446\u0435\u0432 \u0440\u0430\u0431\u043e\u0442\u044b \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043f\u043e\u0441\u0435\u0449\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0441\u0430\u0439\u0442\u0430 \u0432\u044b\u0440\u043e\u0441 (+40% \u043a \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438). \u041f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u0435 \u043b\u0438\u0434\u043e\u0432 \u0441 \u0441\u0430\u0439\u0442\u0430 \u041d\u0430 \u043c\u043e\u043c\u0435\u043d\u0442 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u0441 \u0441\u0430\u0439\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 (\u0442.\u0435. \u043e\u043d\u043b\u0430\u0439\u043d) \u043b\u0438\u0434\u043e\u0432 \u043d\u0435&hellip;","_links":{"self":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/2799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/comments?post=2799"}],"version-history":[{"count":4,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/2799\/revisions"}],"predecessor-version":[{"id":2819,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/2799\/revisions\/2819"}],"up":[{"embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/2647"}],"wp:attachment":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/media?parent=2799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}