{"id":2867,"date":"2024-10-09T13:12:23","date_gmt":"2024-10-09T13:12:23","guid":{"rendered":"https:\/\/baliyants.com\/?page_id=2867"},"modified":"2025-10-10T13:37:27","modified_gmt":"2025-10-10T10:37:27","slug":"marketingovoe-soprovozhdenie-seti-magazinov-net-mart-ru","status":"publish","type":"page","link":"https:\/\/baliyants.com\/en\/raboty\/marketingovoe-soprovozhdenie-seti-magazinov-net-mart-ru\/","title":{"rendered":"Marketing support of the network of stores net-mart.ru"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Goals<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Development of partner networks to expand the audience and increase the number of potential buyers.<\/li>\n\n\n\n<li>Creation\/implementation of in-house analytics systems.<\/li>\n\n\n\n<li>Integrated SEO<\/li>\n\n\n\n<li>Increase in the share of sales and decrease in DDR<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Development of partner networks<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The target audience and partners are most suitable for attracting it.<\/li>\n\n\n\n<li>A motivational package (reward system) for partners from 2 to 15% per sale has been developed.<\/li>\n\n\n\n<li>Negotiations were held and more than 40 contracts were concluded in the first 3 months of work.<\/li>\n\n\n\n<li>Joint actions and promotional activities with partner networks were developed.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Creation\/implementation of in-house analytics systems.<\/h4>\n\n\n\n<p>We implemented MMS (the marketing management system), which included independent web analytics, corporate telephony and call tracking with speech analytics for elevated tone, DWH + BI, and a recommendation system based on machine learning packages. These tools made online and offline channel data much more reliable and significantly improved the marketing department work.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Integrated SEO<\/h4>\n\n\n\n<p>The following work has been done:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Site audit<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Analysis of the current position of the site in the search results.<\/li>\n\n\n\n<li>Evaluation of the quality of the content and ease of navigation.<\/li>\n\n\n\n<li>Identification of technical errors and indexing problems.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Semantic nucleus collection<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Identify the keywords and phrases that users use to search for information related to our product or service.<\/li>\n\n\n\n<li>Creation of a list of requests that accurately reflect the subject of the site.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Optimizing content<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Adding keywords to titles, meta tags, image descriptions, and text on the site.<\/li>\n\n\n\n<li>Creating high-quality and informative content, interesting target audience.<\/li>\n\n\n\n<li>Optimize page loading speed to improve user experience.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Improved site structure<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Organize the structure of the site in such a way that it is convenient for users and search robots.<\/li>\n\n\n\n<li>Building internal links between pages of the site to improve indexing.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>External optimization<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Getting backlinks from reputable and relevant sites.<\/li>\n\n\n\n<li>Participation in social networks and the publication of content related to the subject of the site.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Indexing of the site<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Preparing pages for indexing so that search engines can easily find and add content to the database.<\/li>\n\n\n\n<li>Ensuring the availability of all pages of the site for indexing.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Testing and analysis<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Testing various snippet elements to improve the visibility of the site in the search results.<\/li>\n\n\n\n<li>Analysis of user behavior on the site to understand how convenient and useful it is.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Monitoring and optimization<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Regular monitoring of the site\u2019s positions in search results and analysis of competitors.<\/li>\n\n\n\n<li>Adjustment of the promotion strategy based on the data obtained.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">The result<\/h4>\n\n\n\n<p>As a result, we have obtained:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improved KPI performance by 142%<\/li>\n\n\n\n<li>Decrease in DDR by 45%<\/li>\n\n\n\n<li>Increase in sales from online sources by 37%<\/li>\n<\/ul>\n\n\n<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\tHome\n<\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0426\u0435\u043b\u0438 \u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0441\u043a\u0438\u0445 \u0441\u0435\u0442\u0435\u0439 \u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435\/\u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0441\u0438\u0441\u0442\u0435\u043c \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 in-house. \u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0430 \u0421\u0423\u041c (\u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c), \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u043a\u043b\u044e\u0447\u0430\u043b\u0430 \u0432 \u0441\u0435\u0431\u044f \u043d\u0430\u0431\u043e\u0440 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432: \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u044f\u044f (\u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u0430\u044f) \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0432\u0435\u0431-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u0410\u0422\u0421 \u0438 \u043a\u043e\u043b\u043b\u0442\u0440\u0435\u043a\u0438\u043d\u0433 (\u0441 \u0440\u0430\u0441\u043f\u043e\u0437\u043d\u0430\u0432\u0430\u043d\u0438\u0435\u043c \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u043e\u0432 \u043d\u0430 &#171;\u043f\u043e\u0432\u044b\u0448\u0435\u043d\u043d\u044b\u0445 \u0442\u043e\u043d\u0430\u0445&#187;, dwh (Data Warehouse)&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"parent":2647,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-2867","page","type-page","status-publish","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"author","author_link":"https:\/\/baliyants.com\/en\/author\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"\u0426\u0435\u043b\u0438 \u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0441\u043a\u0438\u0445 \u0441\u0435\u0442\u0435\u0439 \u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435\/\u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0441\u0438\u0441\u0442\u0435\u043c \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 in-house. \u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0430 \u0421\u0423\u041c (\u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c), \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u043a\u043b\u044e\u0447\u0430\u043b\u0430 \u0432 \u0441\u0435\u0431\u044f \u043d\u0430\u0431\u043e\u0440 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432: \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u044f\u044f (\u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u0430\u044f) \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0432\u0435\u0431-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u0410\u0422\u0421 \u0438 \u043a\u043e\u043b\u043b\u0442\u0440\u0435\u043a\u0438\u043d\u0433 (\u0441 \u0440\u0430\u0441\u043f\u043e\u0437\u043d\u0430\u0432\u0430\u043d\u0438\u0435\u043c \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u043e\u0432 \u043d\u0430 &#171;\u043f\u043e\u0432\u044b\u0448\u0435\u043d\u043d\u044b\u0445 \u0442\u043e\u043d\u0430\u0445&#187;, dwh (Data Warehouse)&hellip;","_links":{"self":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/2867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/comments?post=2867"}],"version-history":[{"count":1,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/2867\/revisions"}],"predecessor-version":[{"id":2871,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/2867\/revisions\/2871"}],"up":[{"embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/2647"}],"wp:attachment":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/media?parent=2867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}