{"id":2897,"date":"2024-10-10T12:53:51","date_gmt":"2024-10-10T12:53:51","guid":{"rendered":"https:\/\/baliyants.com\/?page_id=2897"},"modified":"2025-10-10T13:37:37","modified_gmt":"2025-10-10T10:37:37","slug":"kompleksnoe-marketingovoe-soprovozhdenie-bps-planung-https-bpsinternational-de","status":"publish","type":"page","link":"https:\/\/baliyants.com\/en\/raboty\/kompleksnoe-marketingovoe-soprovozhdenie-bps-planung-https-bpsinternational-de\/","title":{"rendered":"Comprehensive marketing support for BPS Planung (https:\/\/bpsinternational.de\/)"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Goals<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search and work with the target audience<\/li>\n\n\n\n<li>Developing a marketing strategy for the international market<\/li>\n\n\n\n<li>Implementation of analytical tools<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Search and work with the target audience<\/h4>\n\n\n\n<p>During the first 2 months of work, the most suitable Central Asia in the markets of Europe, Russia, Asia was identified, the main target audience was:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Architects and designers<\/li>\n\n\n\n<li>General contractors<\/li>\n\n\n\n<li>Companies engaged in BIM-planning<\/li>\n\n\n\n<li>Investors and developers<\/li>\n<\/ul>\n\n\n\n<p>Through in-depth market analysis, a pool of most likely partners to cooperate with the company was identified, and unique TPPs were developed for each of the potential partners.<\/p>\n\n\n\n<p>Working with a unique sales offer for each of the partners, who took into account the interests of partners in specific and most important areas for them, helped to conclude deals with 75% of customers who were originally part of the potential pool.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Developing a marketing strategy for the international market<\/h4>\n\n\n\n<p>The following work has been done:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO and Content Marketing<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Create informative articles and blogs about the benefits of BIM planning.<\/li>\n\n\n\n<li>Optimizing your website for search engines (SEO).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Social media<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Active presence on LinkedIn, Facebook, Instagram to interact with professionals.<\/li>\n\n\n\n<li>Publication of successful projects and customer reviews.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Email marketing<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Send news, updates and special offers to subscribers.<\/li>\n\n\n\n<li>Using personalized emails to increase engagement.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Advertising and PR<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advertising in specialized publications<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Advertising in magazines and on sites dedicated to architecture and construction.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Participation in exhibitions and conferences<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Organization of a stand at industry exhibitions.<\/li>\n\n\n\n<li>Presentations and seminars.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>PR campaign<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Collaborate with journalists and bloggers to publish articles and reviews.<\/li>\n\n\n\n<li>Organization of press conferences and interviews.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Implementation of analytical tools<\/h4>\n\n\n\n<p>An analysis and implementation plan was developed, namely: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Goals and objectives defined<\/strong>and:\n<ul class=\"wp-block-list\">\n<li>A clear understanding of what data will be analyzed and for what purposes.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Data collection and integration<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Creating a centralized data warehouse, integrating data from different sources.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Choosing BI tools<\/strong>:\n<ul class=\"wp-block-list\">\n<li>The most suitable tool for the implementation of projects was chosen Power BI.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Training staff<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Trainings on the use of BI tools were conducted.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Development and implementation of reports and dashboards<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Creation of reports and dashboards for key indicators.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Monitoring and optimization<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Regular monitoring of BI performance, adjusting strategy based on the data obtained.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Feedback and improvement<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Collect feedback from users, continual improvement and expansion of BI functionality.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>Implementation results:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Analysis of data<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>Data collection and integration<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Collecting data from a variety of sources, such as BIM models, project documents, financial systems, and CRM.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Data processing and analysis<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Use BI tools to analyze data about projects, customers, costs and performance.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Adoption of decisions<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>Data visualization<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Create interactive graphs, diagrams and reports to visualize the data.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Forecasting and modelling<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Use BI to predict future trends and model scenarios.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Optimization of processes<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>Identification of bottlenecks<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Identifying areas where processes can be improved, for example, by analyzing the time of tasks.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Automation of reporting<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Create automatic reports to regularly monitor key performance indicators (KPIs).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Risk management<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>Risk identification and assessment<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Analyze data to identify potential risks and assess them.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Development of risk management strategies<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Using BI to develop strategies to minimize risks and increase project sustainability.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Improving the customer experience<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>Analysis of customer data<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Collecting and analyzing customer data to better understand their needs and preferences.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Personalization of proposals<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Using BI to create personalized offers and improved customer service.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Result:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Increased brand awareness<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Thanks to the active presence in social networks, the publication of successful projects and participation in exhibitions, the BPS Planung brand has become more recognizable among the target audience. <strong>(Brand recognition increased by 46% in the first 12 months of the partnership)<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Attracting new customers<\/strong>:\n<ul class=\"wp-block-list\">\n<li>The use of personalized emails and active interaction on social networks helped to attract new clients from among architects, designers and investors. <strong>(+83 new customers in 12 months)<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Expanding the customer base<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Partnerships with major players such as PORR and Hochtief, as well as cooperation with educational institutions, have allowed to expand the customer base and attract new partners.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Increased customer engagement<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Regular publications in specialized publications and presentations and seminars have helped to increase the engagement of existing customers and attract new ones. <strong>(+70% engagement in 6 months)<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Improvement of project quality<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Using BI for data analysis and forecasting will improve project quality and optimize processes, ultimately leading to improved customer satisfaction. <strong>(KPI + 38% increase in 6 months)<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\tHome\n<\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0426\u0435\u043b\u0438 \u041f\u043e\u0438\u0441\u043a \u0438 \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439 \u0417\u0430 \u043f\u0435\u0440\u0432\u044b\u0435 2 \u043c\u0435\u0441\u044f\u0446\u0430 \u0440\u0430\u0431\u043e\u0442\u044b \u0431\u044b\u043b\u0430 \u0432\u044b\u044f\u0432\u043b\u0435\u043d\u0430 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 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