{"id":2923,"date":"2024-10-14T14:47:27","date_gmt":"2024-10-14T14:47:27","guid":{"rendered":"https:\/\/baliyants.com\/?page_id=2923"},"modified":"2025-10-10T13:37:47","modified_gmt":"2025-10-10T10:37:47","slug":"regionalnyy-sayt-brenda-kuhonnyy-dvor-https-kd-kuhni-ru","status":"publish","type":"page","link":"https:\/\/baliyants.com\/en\/raboty\/regionalnyy-sayt-brenda-kuhonnyy-dvor-https-kd-kuhni-ru\/","title":{"rendered":"\u0420\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u0441\u0430\u0439\u0442 \u0431\u0440\u0435\u043d\u0434\u0430 «\u041a\u0443\u0445\u043e\u043d\u043d\u044b\u0439 \u0434\u0432\u043e\u0440»\u00a0https:\/\/kd-kuhni.ru"},"content":{"rendered":"

Objectives:<\/h4>\n\n\n\n
    \n
  1. Upgrade of the company\u2019s website.<\/li>\n\n\n\n
  2. Bringing the site to the top of search results.<\/li>\n\n\n\n
  3. Work with online and offline traffic.<\/li>\n\n\n\n
  4. Reducing the share of advertising costs.<\/li>\n\n\n\n
  5. Implementing new online advertising channels.<\/li>\n\n\n\n
  6. Implementing the Apache Superset + DWH system.<\/li>\n\n\n\n
  7. Implementing an analytics system.<\/li>\n\n\n\n
  8. Implementing and launching the company\u2019s call center.<\/li>\n\n\n\n
  9. Increase the number of online leads.<\/li>\n<\/ol>\n\n\n\n

    Implementation:<\/h4>\n\n\n\n

    1. Upgrade of the company's website:<\/strong><\/p>\n\n\n\n

      \n
    • The site has been completely redesigned, its structure and navigation have been improved.<\/li>\n\n\n\n
    • New features such as an online consultant and shopping cart have been introduced.<\/li>\n<\/ul>\n\n\n\n

      2. the site's output in the top search results:<\/strong><\/p>\n\n\n\n

        \n
      • Analyze competitors and keywords.<\/li>\n\n\n\n
      • An SEO strategy has been developed and implemented, including content and metadata optimization.<\/li>\n\n\n\n
      • Advertising campaigns have been launched in search engines.<\/li>\n<\/ul>\n\n\n\n

        3. Work with online and offline traffic:<\/strong><\/p>\n\n\n\n

          \n
        • A content marketing strategy has been developed and implemented to attract organic traffic.<\/li>\n\n\n\n
        • Advertising campaigns have been launched on social networks and other online platforms.<\/li>\n\n\n\n
        • Offline events such as exhibitions and master classes are organized.<\/li>\n<\/ul>\n\n\n\n

          Reducing the share of advertising costs:<\/strong><\/p>\n\n\n\n

            \n
          • The effectiveness of current advertising channels is analyzed.<\/li>\n\n\n\n
          • New advertising channels such as retargeting and contextual advertising have been introduced.<\/li>\n\n\n\n
          • Current advertising campaigns have been optimized to improve their effectiveness.<\/li>\n<\/ul>\n\n\n\n

            5. Introduction of new online advertising channels:<\/strong><\/p>\n\n\n\n

              \n
            • Advertising campaigns have been launched in new channels, such as video advertising and instant messenger advertising.<\/li>\n\n\n\n
            • A\/B testing was conducted to determine the most effective channels.<\/li>\n<\/ul>\n\n\n\n

              6.Implementation of the BI (Apache Superset) + DWH system:<\/strong><\/p>\n\n\n\n

                \n
              • BI system for analysis of sales data and customer behavior is implemented.<\/li>\n\n\n\n
              • DWH system for data storage and processing is created.<\/li>\n<\/ul>\n\n\n\n

                7. Implementation of the analytics system:<\/strong><\/p>\n\n\n\n

                  \n
                • An analytics system has been implemented to track the effectiveness of marketing campaigns.<\/li>\n\n\n\n
                • Data analysis was carried out to identify trends and make informed decisions.<\/li>\n<\/ul>\n\n\n\n

                  8. Implementation and launch of the company\u2019s call center:<\/strong><\/p>\n\n\n\n

                    \n
                  • A call center system has been developed and implemented.<\/li>\n\n\n\n
                  • Operators are hired and trained to handle calls and requests.<\/li>\n<\/ul>\n\n\n\n

                    9. Increase in the number of online leads:<\/strong><\/p>\n\n\n\n

                      \n
                    • New forms and tools for collecting leads have been introduced.<\/li>\n\n\n\n
                    • Work was done with the customer database to increase conversions.<\/li>\n<\/ul>\n\n\n\n

                      Results:<\/h4>\n\n\n\n
                        \n
                      • The company\u2019s website has been upgraded and improved.<\/li>\n\n\n\n
                      • The site has entered the top search results for key queries.<\/li>\n\n\n\n
                      • The number of online and offline traffic has increased.<\/li>\n\n\n\n
                      • The share of advertising costs decreased by 2 times.<\/li>\n\n\n\n
                      • New online advertising channels have been introduced.<\/li>\n\n\n\n
                      • BI and analytics systems are implemented.<\/li>\n\n\n\n
                      • The company\u2019s call center has been launched and successfully functioning.<\/li>\n\n\n\n
                      • The number of online leads exceeded 100 leads per month.<\/li>\n<\/ul>\n\n\n
                        \n\tHome\n<\/span><\/div>","protected":false},"excerpt":{"rendered":"

                        \u0426\u0435\u043b\u0438: \u0420\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f: 1. \u041c\u043e\u0434\u0435\u0440\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u0430\u0439\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438: 2. \u0412\u044b\u0432\u043e\u0434 \u0441\u0430\u0439\u0442\u0430 \u0432 \u0442\u043e\u043f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0438: 3. \u0420\u0430\u0431\u043e\u0442\u0430 \u0441 \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u043e\u0444\u0444\u043b\u0430\u0439\u043d \u0442\u0440\u0430\u0444\u0438\u043a\u043e\u043c: 4. \u0421\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0435 \u0434\u043e\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432: 5. \u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u044b\u0445 \u043e\u043d\u043b\u0430\u0439\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432: 6. \u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b BI (Apache…<\/p>","protected":false},"author":1,"featured_media":0,"parent":2647,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-2923","page","type-page","status-publish","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"author","author_link":"https:\/\/baliyants.com\/en\/author\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"\u0426\u0435\u043b\u0438: \u0420\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f: 1. \u041c\u043e\u0434\u0435\u0440\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u0430\u0439\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438: 2. \u0412\u044b\u0432\u043e\u0434 \u0441\u0430\u0439\u0442\u0430 \u0432 \u0442\u043e\u043f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0438: 3. \u0420\u0430\u0431\u043e\u0442\u0430 \u0441 \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u043e\u0444\u0444\u043b\u0430\u0439\u043d \u0442\u0440\u0430\u0444\u0438\u043a\u043e\u043c: 4. \u0421\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0435 \u0434\u043e\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432: 5. \u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u044b\u0445 \u043e\u043d\u043b\u0430\u0439\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432: 6. \u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b BI (Apache…","_links":{"self":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/2923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/comments?post=2923"}],"version-history":[{"count":3,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/2923\/revisions"}],"predecessor-version":[{"id":2928,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/2923\/revisions\/2928"}],"up":[{"embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/2647"}],"wp:attachment":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/media?parent=2923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}