{"id":2945,"date":"2024-10-15T10:56:07","date_gmt":"2024-10-15T10:56:07","guid":{"rendered":"https:\/\/baliyants.com\/?page_id=2945"},"modified":"2025-10-10T13:37:55","modified_gmt":"2025-10-10T10:37:55","slug":"sozdanie-i-prodvizhenie-sayta-smart-trade-su","status":"publish","type":"page","link":"https:\/\/baliyants.com\/en\/raboty\/sozdanie-i-prodvizhenie-sayta-smart-trade-su\/","title":{"rendered":"Creation and promotion of the Smart-Trade.su website"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Tasks:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Creation of a website<\/strong>: Develop and run an MVP version of a site with a minimal set of features.<\/li>\n\n\n\n<li><strong>Integration with 1C<\/strong>Synchronize data with 1C for automatic update of commodity items and balances.<\/li>\n\n\n\n<li><strong>End-to-end analytics<\/strong>Implementing a system to track the effectiveness of advertising campaigns.<\/li>\n\n\n\n<li><strong>Testing of advertising channels<\/strong>Conducting advertising campaigns in Yandex Direct, VK and myTarget.<\/li>\n\n\n\n<li><strong>Improvements and improvements<\/strong>Continuously improving your website to increase conversions and commercial traffic.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Implementation:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Creation of a website<\/strong>:\n<ul class=\"wp-block-list\">\n<li>A website with individual design and functionality was developed.<\/li>\n\n\n\n<li>The main functions are implemented: a catalog of goods, a basket, ordering.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Integration with 1C<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Integration with 1C was carried out for automatic updating of commodity items and balances.<\/li>\n\n\n\n<li>Uploading data from 1C is configured for the correct operation of the site.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>End-to-end analytics<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Roistat has been introduced to track the effectiveness of advertising campaigns.<\/li>\n\n\n\n<li>Integration of Roistat with CMS, ATC Altel24, CRM based on 1C UT 11.3 is configured.<\/li>\n\n\n\n<li>Collector tracking is set up to track calls from the site.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Testing of advertising channels<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Advertising campaigns have been launched in Yandex Direct, VKontakte and myTarget.<\/li>\n\n\n\n<li>Tests of various advertisements and keywords were carried out.<\/li>\n\n\n\n<li>Optimized campaigns to increase CTR and conversions.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Improvements and improvements<\/strong>:\n<ul class=\"wp-block-list\">\n<li>The technical parameters of the site have been refined: the number of goods in stock, the linking block, related goods, the calculator.<\/li>\n\n\n\n<li>Online payment and the ability to filter goods by parameters are connected.<\/li>\n\n\n\n<li>Product cards have been adjusted and parameters for filtering have been added.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Results:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Growth of commercial traffic<\/strong>Increase the number of orders from the site to 200 per month.<\/li>\n\n\n\n<li><strong>Increased conversions<\/strong>Increase the number of applications from Yandex Direct to 70%.<\/li>\n\n\n\n<li><strong>Optimization of advertising campaigns<\/strong>: Reduction of the price for a lead in Yandex Direct by 3 times and increase in conversion to 0.61%.<\/li>\n\n\n\n<li><strong>Improvement of technical parameters<\/strong>Increase the number of products available and improve navigation on the site.<\/li>\n\n\n\n<li><strong>Effectiveness of end-to-end analytics<\/strong>Ability to analyze advertising campaigns and improve their effectiveness.<\/li>\n<\/ul>\n\n\n<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\tHome\n<\/span><\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0417\u0430\u0434\u0430\u0447\u0438: \u0420\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f: \u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b:<\/p>","protected":false},"author":1,"featured_media":0,"parent":2647,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-2945","page","type-page","status-publish","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"author","author_link":"https:\/\/baliyants.com\/en\/author\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"\u0417\u0430\u0434\u0430\u0447\u0438: \u0420\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f: \u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b:","_links":{"self":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/2945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/comments?post=2945"}],"version-history":[{"count":2,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/2945\/revisions"}],"predecessor-version":[{"id":2950,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/2945\/revisions\/2950"}],"up":[{"embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/2647"}],"wp:attachment":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/media?parent=2945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}