{"id":3121,"date":"2024-12-18T14:02:59","date_gmt":"2024-12-18T14:02:59","guid":{"rendered":"https:\/\/baliyants.com\/?page_id=3121"},"modified":"2025-10-10T13:38:47","modified_gmt":"2025-10-10T10:38:47","slug":"sum-upravlenie-marketingom","status":"publish","type":"page","link":"https:\/\/baliyants.com\/en\/proekty\/sum-upravlenie-marketingom\/","title":{"rendered":"\u0421\u0423\u041c (\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c)"},"content":{"rendered":"
Marketing Management System presentation<\/a>Download<\/a><\/div>\n\n\n\n

Marketing Management System (MSM) is a set of automated systems aimed at optimizing and coordinating the marketing activities of the enterprise. This complex includes several key areas that allow you to effectively manage various aspects of marketing.<\/p>\n\n\n\n

The main components of SUM:<\/h3>\n\n\n\n
    \n
  1. Product marketing<\/strong>:\n
      \n
    • Design and improve products to meet customer needs and promote self-selling.<\/li>\n\n\n\n
    • Managing information about the product and the company.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • Internal marketing<\/strong>:\n
        \n
      • Meeting needs and retaining qualified staff.<\/li>\n\n\n\n
      • Employee engagement and development.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • Internet Marketing<\/strong>:\n
          \n
        • Using online channels to promote products and services.<\/li>\n\n\n\n
        • It includes SEO, content marketing, SMM and other digital tools.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Marketing of prices and discounts<\/strong>:\n
            \n
          • Establishing a pricing policy and developing discount strategies to attract customers.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • Promotional marketing<\/strong>:\n
              \n
            • Planning and implementation of advertising campaigns.<\/li>\n\n\n\n
            • Use of various marketing communications.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
            • Marketing retention<\/strong>:\n
                \n
              • Loyalty programs and strategies to retain existing customers.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
              • Innovative marketing<\/strong>:\n
                  \n
                • Introducing new ideas and technologies into marketing activities.<\/li>\n\n\n\n
                • Research and adaptation of modern marketing trends.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                • Analytical Marketing<\/strong>:\n
                    \n
                  • Collect and analyze data about the market and customers.<\/li>\n\n\n\n
                  • Evaluation of the effectiveness of marketing activities.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                  • Sales marketing<\/strong>:\n
                      \n
                    • Strategies and tactics to increase sales.<\/li>\n\n\n\n
                    • Managing sales processes.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                    • Marketing of sales channels<\/strong>:\n
                        \n
                      • Selection and management of distribution channels.<\/li>\n\n\n\n
                      • Optimization of the supply chain.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                      • Procurement marketing<\/strong>:\n
                          \n
                        • Managing procurement and supply processes.<\/li>\n\n\n\n
                        • Analysis and selection of suppliers.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                        • Strategic marketing<\/strong>:\n
                            \n
                          • Develop long-term marketing strategies.<\/li>\n\n\n\n
                          • Evaluation and analysis of market opportunities.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n

                            Functions of COM:<\/h3>\n\n\n\n
                              \n
                            • Analysis of market opportunities<\/strong>:\n
                                \n
                              • Marketing research and communication systems.<\/li>\n\n\n\n
                              • Analysis of the marketing environment and markets of individual consumers and enterprises.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                              • Selection of target markets<\/strong>:\n
                                  \n
                                • Determination of the volume of demand.<\/li>\n\n\n\n
                                • Market segmentation, selection of target segments and product positioning.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                • Development of a marketing complex<\/strong>:\n
                                    \n
                                  • Product development.<\/li>\n\n\n\n
                                  • Price setting.<\/li>\n\n\n\n
                                  • Methods of distribution and promotion of goods.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                  • Implementation of marketing activities<\/strong>:\n
                                      \n
                                    • Strategic planning and control.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

                                      Advantages of implementing SUM:<\/h3>\n\n\n\n
                                        \n
                                      • Systematization of marketing activities<\/strong>:\n
                                          \n
                                        • Clear separation of areas of responsibility and implementation of all areas of marketing.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                        • Increasing marketing effectiveness<\/strong>:\n
                                            \n
                                          • Optimizing processes and improving interaction between departments.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                          • Identification of problem areas<\/strong>:\n
                                              \n
                                            • Conducting marketing audits to identify and address deficiencies.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

                                              The system summarizes key areas of practical marketing activities adapted to the domestic market, allowing companies to systematize their marketing activities, improve key indicators and improve marketing management.<\/p>\n\n\n\n

                                              Thus, CMS is an important tool for a modern enterprise, providing strategic marketing management and contributing to the achievement of business goals.<\/p>","protected":false},"excerpt":{"rendered":"

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