{"id":4999,"date":"2025-06-12T15:56:09","date_gmt":"2025-06-12T12:56:09","guid":{"rendered":"https:\/\/baliyants.com\/?page_id=4999"},"modified":"2025-10-10T13:42:53","modified_gmt":"2025-10-10T10:42:53","slug":"optimizatsiya-reklamnyh-zatrat-dlya-kompanii-beterex","status":"publish","type":"page","link":"https:\/\/baliyants.com\/en\/optimizatsiya-reklamnyh-zatrat-dlya-kompanii-beterex\/","title":{"rendered":"\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0437\u0430\u0442\u0440\u0430\u0442 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 BETEREX"},"content":{"rendered":"<p><strong>About company.<\/strong><\/p>\n\n\n\n<p>BETEREX (mybeterex.com) is a dynamic company specializing in delivering goods from China, with a focus on logistics and supplying a wide range of products to B2B and B2C customers, and a commitment to delivering reliable, fast and affordable delivery while minimizing customer costs and offering flexible business solutions. BETEREX faced a number of challenges at the time of its launch: low visibility in search engines, high share of advertising spending (APR) and insufficient reach of the target audience. To address these challenges, a comprehensive SEO strategy was developed to increase organic traffic, reduce advertising costs and strengthen the brand\u2019s position in search engines.<\/p>\n\n\n\n<p><strong>Goals<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase the visibility of mybeterex.com in search engines.<\/li>\n\n\n\n<li>Reducing the share of advertising costs (DDR).<\/li>\n\n\n\n<li>Optimization of the cost of paid advertising.<\/li>\n\n\n\n<li>Increase organic traffic and audience reach.<\/li>\n\n\n\n<li>Strengthening the reputation of the BETEREX brand as a leader in the delivery sector from China.<\/li>\n<\/ul>\n\n\n\n<p><strong>Issues<\/strong><\/p>\n\n\n\n<p>At the start of the project, the BETEREX website had the following limitations:<\/p>\n\n\n\n<p>Low rankings in search engines for key queries related to the delivery of goods from China (for example, \u201cdelivery from China\u201d, \u201clogistics from China wholesale\u201d).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The high DDR ratio is 9.5% of turnover, which reduced the profitability of advertising campaigns.<\/li>\n\n\n\n<li>Costs for contextual advertising accounted for a significant part of the marketing budget - about 12 million rubles. annually.<\/li>\n\n\n\n<li>Lack of optimized content and weak site structure, making it difficult for search engines to index.<\/li>\n\n\n\n<li>Lack of brand awareness in the competitive logistics market.<\/li>\n<\/ul>\n\n\n\n<p><strong>Decisions and work done<\/strong><\/p>\n\n\n\n<p><br>To achieve these goals, a multi-level SEO strategy was developed and implemented, including technical optimization, content marketing and external linking.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Technical optimization of the site\n<ul class=\"wp-block-list\">\n<li>Mybeterex.com was audited, and problems with indexing, download speed and mobile adaptability were identified.<\/li>\n\n\n\n<li>Page loading was accelerated: loading time was reduced from 4.2 to 1.8 seconds, which improved user experience and increased Google rankings (according to studies, a 1-second delay reduces conversions by 20%).<\/li>\n\n\n\n<li>The meta tags (title, description), H1-H3 headers and URL structure have been optimized to include keywords such as \u201cdelivery of goods from China.\u201d<\/li>\n\n\n\n<li>Schema.org micromarkups have been introduced to improve the site\u2019s display in the SERPs.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Content Strategy\n<ul class=\"wp-block-list\">\n<li>Keyword research was carried out, high-frequency and low-frequency queries with high traffic potential were identified (for example, \u201clogistics from China for business\u201d, \u201cimport of goods from China\u201d).<\/li>\n\n\n\n<li>A content plan has been developed, including articles, guides and cases:\n<ul class=\"wp-block-list\">\n<li>How to arrange shipping from China: a step-by-step guide.<\/li>\n\n\n\n<li>5 Mistakes When Importing Goods From China and How to Avoid Them<\/li>\n\n\n\n<li>Reviews of popular categories of goods (electronics, clothing, household goods).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Existing service pages are optimized with a focus on uniqueness and value to the customer.<\/li>\n\n\n\n<li>Added sections with customer reviews and cases of successful deliveries, which increased the trust of the audience.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Working with external links (off-page SEO)\n<ul class=\"wp-block-list\">\n<li>More than 150 quality backlinks from thematic resources (logistics, e-commerce, imports from China) were attracted.<\/li>\n\n\n\n<li>Work was carried out with industry bloggers and influencers in the field of B2B, which allowed to get mentions of the brand on popular platforms.<\/li>\n\n\n\n<li>The company\u2019s profiles on industry forums and directories have been registered, which has increased the domain authority (Domain Authority has grown from 25 to 38).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Optimization of advertising campaigns\n<ul class=\"wp-block-list\">\n<li>The budget has been redistributed from low-performance contextual advertising channels to organic promotion.<\/li>\n\n\n\n<li>The CPS (cost per sale) model was introduced for partner sites, which allowed paying only for real sales.<\/li>\n\n\n\n<li>Work has been done to improve the quality of ads, which reduced the cost of clicking by 15%.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Mobile optimization\n<ul class=\"wp-block-list\">\n<li>With mobile traffic growing (53% of users are coming from mobile devices), the site has been adapted to mobile devices, which has improved engagement rates (a 25% decrease in bounce rate).<\/li>\n\n\n\n<li>Google\u2019s recommendations for Core Web Vitals have been implemented, which has led to an increase in mobile search rankings.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p><strong>Results<\/strong><\/p>\n\n\n\n<p>After 12 months of implementing the SEO strategy, BETEREX has achieved the following indicators:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increased visibility in search engines:<br>Mybeterex.com\u2019s search visibility increased by 20% (according to Semrush data), with targeted searches up from 12% to 32%, and keyword positions such as \u201cdelivery from China\u201d making it into Google\u2019s top 10.<\/li>\n\n\n\n<li>Decreasing DDR:<br>The share of advertising expenses decreased from 9.5% to 4.2% due to optimization of advertising channels and growth of organic traffic, which allowed the company to save up to 3.5 million rubles annually on marketing costs.<\/li>\n\n\n\n<li>Reducing advertising costs:<br>Costs for contextual advertising decreased by 25% (from 12 million rubles to 9 million rubles per year) due to the redistribution of the budget in favor of SEO and CPS-model.<\/li>\n\n\n\n<li>Increased organic traffic:<br>Average monthly organic traffic increased from 8,000 to 15,000 unique visitors (+87.5 percent), with a peak reach of 22,000 visits per month during peak season (November-December 2024).<\/li>\n\n\n\n<li>Increased conversions:<br>Conversion from organic traffic increased 30 percent, driven by improved user experience and quality content, and the average check increased 12 percent, driven by targeting B2B customers.<\/li>\n\n\n\n<li>Strengthening the brand reputation:<br>BETEREX mentions in industry and media grew by 40 percent, boosting brand awareness, with customers reporting a user-friendly website and high levels of trust in the company.<\/li>\n<\/ul>\n\n\n\n<p>The comprehensive SEO strategy has enabled BETEREX not only to increase search engine visibility by 20%, but also to significantly optimize its marketing budget.The reduction of DDR from 9.5% to 4.2% and the reduction of advertising costs by 25% demonstrate high efficiency of the approach. The growth of organic traffic and conversions confirms that SEO is not only a promotion tool, but also a strategic asset for the company\u2019s long-term growth.Beterex has strengthened its position in the logistics market, becoming a recognizable player in the niche of shipping goods from China.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u041e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 BETEREX (mybeterex.com) \u2014 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0449\u0430\u044f\u0441\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f, \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044e\u0449\u0430\u044f\u0441\u044f \u043d\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0435 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438\u0437 \u041a\u0438\u0442\u0430\u044f. \u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u2014 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0430 \u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u0448\u0438\u0440\u043e\u043a\u043e\u0433\u043e \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438 \u0434\u043b\u044f B2B \u0438 B2C \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u0443\u044e, \u0431\u044b\u0441\u0442\u0440\u0443\u044e \u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0443\u044e&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-4999","page","type-page","status-publish","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"author","author_link":"https:\/\/baliyants.com\/en\/author\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"\u041e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 BETEREX (mybeterex.com) \u2014 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0449\u0430\u044f\u0441\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f, \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044e\u0449\u0430\u044f\u0441\u044f \u043d\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0435 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438\u0437 \u041a\u0438\u0442\u0430\u044f. \u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u2014 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0430 \u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u0448\u0438\u0440\u043e\u043a\u043e\u0433\u043e \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438 \u0434\u043b\u044f B2B \u0438 B2C \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u043d\u0430\u0434\u0435\u0436\u043d\u0443\u044e, \u0431\u044b\u0441\u0442\u0440\u0443\u044e \u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0443\u044e&hellip;","_links":{"self":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/4999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/comments?post=4999"}],"version-history":[{"count":1,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/4999\/revisions"}],"predecessor-version":[{"id":5000,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/pages\/4999\/revisions\/5000"}],"wp:attachment":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/media?parent=4999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}