{"id":5976,"date":"2025-11-09T14:25:08","date_gmt":"2025-11-09T11:25:08","guid":{"rendered":"https:\/\/baliyants.com\/?p=5976"},"modified":"2025-11-11T14:48:11","modified_gmt":"2025-11-11T11:48:11","slug":"kak-prodvigat-produkt-na-kotoryy-net-sprosa","status":"publish","type":"post","link":"https:\/\/baliyants.com\/en\/kak-prodvigat-produkt-na-kotoryy-net-sprosa\/","title":{"rendered":"How to promote a product that is not in demand"},"content":{"rendered":"<h3 data-start=\"125\" data-end=\"207\">1) \u041e\u0442\u043a\u0443\u0434\u0430 \u0431\u0435\u0440\u0451\u0442\u0441\u044f \u00ab\u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0441\u043f\u0440\u043e\u0441\u0430\u00bb \u0438 \u043a\u0430\u043a \u0435\u0433\u043e \u0434\u0438\u0430\u0433\u043d\u043e\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0431\u0435\u0437 \u0441\u0430\u043c\u043e\u043e\u0431\u043c\u0430\u043d\u0430<\/h3>\n<p data-start=\"209\" data-end=\"825\">\u0422\u0435\u0437\u0438\u0441 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\u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u0430\u0436\u043d\u0435\u0435 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432.<\/p>\n<p data-start=\"827\" data-end=\"1507\">\u041e\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u043a\u0430\u0440\u0442\u0438\u043d\u0430 \u0443\u043f\u0440\u044f\u043c\u0430: \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u0434\u043e\u043b\u0438 \u043f\u0440\u043e\u0432\u0430\u043b\u043e\u0432 \u043d\u043e\u0432\u044b\u0445 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u2014 \u0441\u043a\u043e\u0440\u0435\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u0447\u0435\u043c \u0438\u0441\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435. \u041a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0441\u0442\u0430\u0442\u044c\u044f HBR \u043e \u043f\u0440\u043e\u0432\u0430\u043b\u0430\u0445 \u043d\u043e\u0432\u044b\u0445 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\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u043c\u043f\u0440\u043e\u043c\u0438\u0441\u0441\u044b \u0438 \u0438\u0437\u0434\u0435\u0440\u0436\u043a\u0438 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0430 \u0434\u043b\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.youtube.com\/watch?v=ZUG9qYTJMsI\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">YouTube<\/span><\/span><\/span><\/a><\/span><\/span> \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u00ab95%\u00bb \u043d\u0435\u0443\u0434\u0430\u0447 \u2014 \u043c\u0438\u0444, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043b\u0435\u0437\u043d\u043e \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u0442\u044c \u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438: NielsenIQ \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 \u043d\u044e\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u0436\u0438\u0437\u043d\u0435\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439 \u0438 \u043f\u0440\u0435\u0434\u0443\u043f\u0440\u0435\u0436\u0434\u0430\u0435\u0442 \u043d\u0435 \u0443\u043f\u0440\u043e\u0449\u0430\u0442\u044c \u043f\u0440\u0438\u0447\u0438\u043d\u043d\u043e-\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0441\u0432\u044f\u0437\u0438. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.optimonk.com\/dollar-shave-club-marketing\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">OptiMonk \u2014 Popups, supercharged.<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<p data-start=\"1509\" data-end=\"2561\">\u0427\u0442\u043e\u0431\u044b \u0438\u0437 \u00ab\u043d\u0435\u0442 \u0441\u043f\u0440\u043e\u0441\u0430\u00bb \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043a \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u043e\u043c\u0443 \u0437\u043d\u0430\u043d\u0438\u044e, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0442\u0440\u0438 \u043e\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u0430\u0442\u043e\u0440\u0430: (\u0430) \u0442\u0435\u043e\u0440\u0438\u044e \u0434\u0438\u0444\u0444\u0443\u0437\u0438\u0438 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439 \u042d\u0432\u0435\u0440\u0435\u0442\u0442\u0430 \u0420\u043e\u0434\u0436\u0435\u0440\u0441\u0430 \u0438 \u0435\u0451 \u043f\u0440\u0435\u0434\u0443\u043f\u0440\u0435\u0436\u0434\u0435\u043d\u0438\u0435, \u0447\u0442\u043e \u0440\u0430\u0437\u043d\u044b\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b (\u0438\u043d\u043d\u043e\u0432\u0430\u0442\u043e\u0440\u044b, \u0440\u0430\u043d\u043d\u0438\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u0440\u0430\u043d\u043d\u0435\u0435\/\u043f\u043e\u0437\u0434\u043d\u0435\u0435 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e) \u043f\u043e-\u0440\u0430\u0437\u043d\u043e\u043c\u0443 \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0442 \u0440\u0438\u0441\u043a\u0438, \u0434\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430 \u0438 \u043a\u0430\u043d\u0430\u043b\u044b \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0439; \u043e\u0441\u043d\u043e\u0432\u043d\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430 \u0443\u0431\u0435\u0436\u0434\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u00ab\u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430\u00bb \u2014 \u044d\u0442\u043e \u043d\u0435 \u043d\u043e\u0432\u0438\u0437\u043d\u0430, \u0430 \u0434\u043e\u043a\u0430\u0437\u0430\u043d\u043d\u044b\u0439 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0432\u044b\u0438\u0433\u0440\u044b\u0448 \u0438 \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u0438\u043c\u043e\u0441\u0442\u044c \u0441 \u043f\u0440\u0438\u0432\u044b\u0447\u043a\u0430\u043c\u0438, \u0447\u0442\u043e \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/teddykw2.files.wordpress.com\/2012\/07\/everett-m-rogers-diffusion-of-innovations.pdf\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Teddykw2<\/span><\/span><\/span><\/a><\/span><\/span> (\u0431) \u043c\u043e\u0434\u0435\u043b\u0438 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u043d\u0430\u043f\u043e\u0434\u043e\u0431\u0438\u0435 \u0411\u0430\u0441\u0430, \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u044e\u0449\u0438\u0435, \u043f\u043e\u0447\u0435\u043c\u0443 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u00ab\u0438\u043d\u0444\u0435\u043a\u0446\u0438\u043e\u043d\u043d\u044b\u0435\u00bb \u044d\u0444\u0444\u0435\u043a\u0442\u044b \u0440\u043e\u0441\u0442\u0430 \u043f\u043e\u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e\u0439 \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u043b\u043e\u0442\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043e\u0432. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/pdodds.w3.uvm.edu\/files\/papers\/others\/1969\/bass1969a.pdf\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Of (im)possible interest<\/span><\/span><\/span><\/a><\/span><\/span> (\u0432) \u0433\u0438\u043f\u0435\u0440\u0440\u0435\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043d\u044b\u0439 \u0432\u0437\u0433\u043b\u044f\u0434 Gartner Hype Cycle: \u043b\u044e\u0431\u0430\u044f \u043d\u043e\u0432\u0430\u044f \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442 \u0447\u0435\u0440\u0435\u0437 \u00ab\u043f\u0438\u043a \u0437\u0430\u0432\u044b\u0448\u0435\u043d\u043d\u044b\u0445 \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u0439\u00bb, \u00ab\u0434\u043e\u043b\u0438\u043d\u0443 \u0440\u0430\u0437\u043e\u0447\u0430\u0440\u043e\u0432\u0430\u043d\u0438\u044f\u00bb \u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430\u0442\u0435\u043c \u0432\u044b\u0445\u043e\u0434\u0438\u0442 \u043d\u0430 \u00ab\u0441\u043a\u043b\u043e\u043d \u043f\u0440\u043e\u0441\u0432\u0435\u0442\u043b\u0435\u043d\u0438\u044f\u00bb; \u0437\u043d\u0430\u0447\u0438\u0442, \u0432\u0430\u0448\u0430 \u0437\u0430\u0434\u0430\u0447\u0430 \u2014 \u0443\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u0442\u0440\u0430\u0435\u043a\u0442\u043e\u0440\u0438\u044e \u0438 \u043d\u0435 \u0438\u0441\u0447\u0435\u0440\u043f\u0430\u0442\u044c \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u0432 \u0444\u0430\u0437\u0430\u0445, \u0433\u0434\u0435 \u0440\u044b\u043d\u043e\u043a \u0435\u0449\u0451 \u00ab\u043d\u0435 \u0441\u043b\u044b\u0448\u0438\u0442\u00bb \u0441\u0438\u0433\u043d\u0430\u043b. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.gartner.com\/en\/information-technology\/glossary\/hype-cycle\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Gartner<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<p data-start=\"2563\" data-end=\"3417\">\u0414\u0438\u0430\u0433\u043d\u043e\u0441\u0442\u0438\u043a\u0430 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u0441 \u043f\u0440\u043e\u0441\u0442\u044b\u0445, \u043d\u043e \u0447\u0435\u0441\u0442\u043d\u044b\u0445 \u0448\u0430\u0433\u043e\u0432. \u0421\u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u0443\u0439\u0442\u0435 \u00ab\u0440\u0430\u0431\u043e\u0442\u0443\u00bb (job) \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f: \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u00ab\u043d\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u00bb \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0447\u0442\u043e\u0431\u044b \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0441\u0430 \u0432 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u043c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0435 \u2014 \u0442\u0430\u043a \u043c\u044b\u0441\u043b\u0438\u0442 Jobs-to-Be-Done (JTBD), \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u041a\u043b\u0435\u0439\u0442\u043e\u043d\u043e\u043c \u041a\u0440\u0438\u0441\u0442\u0435\u043d\u0441\u0435\u043d\u043e\u043c (\u00abCompeting Against Luck\u00bb) \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u044b\u0439 \u0432 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0433\u0430\u0439\u0434\u0430\u0445 HBR. \u042d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0438\u044e, \u0430 \u043f\u0440\u043e \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044e, \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u0438, \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f \u0438 \u043a\u043e\u043c\u043f\u0440\u043e\u043c\u0438\u0441\u0441\u044b. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/hbr.org\/2016\/09\/know-your-customers-jobs-to-be-done\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Harvard Business Review<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span> \u0414\u0430\u043b\u044c\u0448\u0435 \u2014 \u00ab\u0447\u0435\u0441\u0442\u043d\u044b\u0435\u00bb \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e \u043f\u043e Rob Fitzpatrick (\u00abThe Mom Test\u00bb), \u0433\u0434\u0435 \u0432\u044b \u043d\u0435 \u043f\u0440\u043e\u0441\u0438\u0442\u0435 \u043f\u043e\u0445\u0432\u0430\u043b\u044b, \u0430 \u0432\u044b\u044f\u0441\u043d\u044f\u0435\u0442\u0435 \u043f\u0440\u043e\u0448\u043b\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435, \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b, \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0435 \u043f\u0440\u0438\u0432\u044b\u0447\u043a\u0438 \u0438 \u0446\u0435\u043d\u0443 \u0431\u0435\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.momtestbook.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Mom Test Book<\/span><\/span><\/span><\/a><\/span><\/span> \u0418 \u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430\u0442\u0435\u043c \u2014 \u0431\u044b\u0441\u0442\u0440\u044b\u0435 \u0446\u0438\u043a\u043b\u044b \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u0433\u0438\u043f\u043e\u0442\u0435\u0437 \u0432 \u043b\u043e\u0433\u0438\u043a\u0435 Lean Startup (build-measure-learn), \u0433\u0434\u0435 MVP \u2014 \u044d\u0442\u043e \u043d\u0435 \u0443\u0440\u0435\u0437\u0430\u043d\u043d\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0430 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0439 \u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u043e\u0439 \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/theleanstartup.com\/principles\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Lean Startup<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<p data-start=\"3419\" data-end=\"3773\">\u0412\u0430\u0436\u043d\u043e \u043f\u0440\u0438\u043d\u044f\u0442\u044c \u0438 \u00ab\u0437\u0430\u043a\u043e\u043d \u043f\u0430\u0440\u0448\u0438\u0432\u044b\u0445 \u043a\u043b\u0438\u043a\u043e\u0432\u00bb \u042d\u043d\u0434\u0440\u044e \u0427\u0435\u043d\u0430: \u043b\u044e\u0431\u044b\u0435 \u00ab\u0432\u043e\u043b\u0448\u0435\u0431\u043d\u044b\u0435\u00bb \u043a\u0430\u043d\u0430\u043b\u044b \u0441\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c \u0434\u0435\u0433\u0440\u0430\u0434\u0438\u0440\u0443\u044e\u0442 \u2014 CTR \u043f\u0430\u0434\u0430\u044e\u0442, \u043d\u043e\u0432\u0438\u0437\u043d\u0430 \u0443\u0445\u043e\u0434\u0438\u0442, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0432\u044b\u0433\u043e\u0440\u0430\u0435\u0442. \u041d\u0435\u043b\u044c\u0437\u044f \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u043d\u0430 \u0440\u0430\u0437\u043e\u0432\u043e\u0439 \u043d\u0430\u0445\u043e\u0434\u043a\u0435 \u0432 \u043c\u0435\u0434\u0438\u0430-\u0437\u0430\u043a\u0443\u043f\u043a\u0430\u0445 \u0438\u043b\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0435; \u043e\u043f\u043e\u0440\u0430 \u2014 \u043d\u0430 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0443 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0435 \u043e\u0442\u043a\u0440\u044b\u0442\u0438\u0435 \u043d\u043e\u0432\u044b\u0445, \u043f\u043e\u043a\u0430 \u0435\u0449\u0451 \u00ab\u043d\u0435\u0432\u044b\u0436\u0436\u0435\u043d\u043d\u044b\u0445\u00bb \u043a\u0430\u043d\u0430\u043b\u043e\u0432. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/andrewchen.com\/the-law-of-shitty-clickthroughs\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">\u042d\u043d\u0434\u0440\u044e \u0427\u0435\u043d<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<h3 data-start=\"3775\" data-end=\"3887\">2) \u041a\u043e\u043d\u0441\u0442\u0440\u0443\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u043c\u0435\u0441\u0441\u0435\u0434\u0436\u0430: \u043e\u0442 JTBD \u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439\u043d\u043e\u0433\u043e \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u043a \u043d\u0430\u0440\u0440\u0430\u0442\u0438\u0432\u0443, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u043e\u0434\u0430\u0451\u0442 \u043d\u043e\u0432\u0438\u0437\u043d\u0443<\/h3>\n<p data-start=\"3889\" data-end=\"4075\">\u041a\u043e\u0433\u0434\u0430 \u00ab\u0433\u043e\u0442\u043e\u0432\u044b\u0445\u00bb \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u043d\u0430 \u0432\u0430\u0448 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043d\u0435\u0442, \u0432\u044b \u0441\u043e\u0437\u0434\u0430\u0451\u0442\u0435 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0441\u043f\u0440\u043e\u0441 \u2014 \u0432\u044b \u0441\u043e\u0437\u0434\u0430\u0451\u0442\u0435 \u044f\u0437\u044b\u043a, \u0447\u0435\u0440\u0435\u0437 \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043d\u044f\u0442\u043d\u0430 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c. \u0417\u0434\u0435\u0441\u044c \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0442\u0440\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u043e\u043f\u043e\u043b\u043d\u044f\u044e\u0449\u0438\u0445 \u043f\u043e\u0434\u0445\u043e\u0434\u0430.<\/p>\n<p data-start=\"4077\" data-end=\"4496\">\u041f\u0435\u0440\u0432\u044b\u0439 \u2014 JTBD \u0438\u0437 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u0433\u043e \u0440\u0430\u0437\u0434\u0435\u043b\u0430. \u041e\u043d \u0432\u044b\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0435\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0446\u0435\u043d\u0443, UX \u0438 \u043e\u0431\u0435\u0449\u0430\u043d\u0438\u0435 \u0432\u043e\u043a\u0440\u0443\u0433 \u00ab\u0440\u0430\u0431\u043e\u0442\u044b\u00bb \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. \u041f\u0440\u0430\u043a\u0442\u0438\u043a\u0430: \u0441\u043e\u0431\u0435\u0440\u0438\u0442\u0435 \u043a\u0430\u0440\u0442\u0443 \u0440\u0430\u0431\u043e\u0442 (\u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f, \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f, \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f), \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0435 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u044b (\u0432\u043a\u043b\u044e\u0447\u0430\u044f \u00ab\u043d\u0438\u0447\u0435\u0433\u043e \u043d\u0435 \u0434\u0435\u043b\u0430\u0442\u044c\u00bb), \u0431\u0430\u0440\u044c\u0435\u0440\u044b \u0438 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b. \u042d\u0442\u0430 \u043a\u0430\u0440\u0442\u0430 \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u043d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441 \u00ab\u043f\u043e\u0447\u0435\u043c\u0443 \u0438\u043c\u0435\u043d\u043d\u043e \u0441\u0435\u0439\u0447\u0430\u0441\u00bb, \u0431\u0435\u0437 \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0441\u0442\u0438\u043c\u0443\u043b\u044f\u0446\u0438\u044f \u0441\u043f\u0440\u043e\u0441\u0430 \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u0435\u0442\u0441\u044f \u0432 \u0441\u0436\u0438\u0433\u0430\u043d\u0438\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u0430. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/hbr.org\/2016\/09\/know-your-customers-jobs-to-be-done\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Harvard Business Review<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<p data-start=\"4498\" data-end=\"5063\">\u0412\u0442\u043e\u0440\u043e\u0439 \u2014 \u0434\u0438\u0437\u0430\u0439\u043d \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 (category design): \u0435\u0441\u043b\u0438 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043d\u0435\u0442 \u043f\u043e\u043b\u043a\u0438 \u0432 \u0433\u043e\u043b\u043e\u0432\u0435 \u0443 \u0440\u044b\u043d\u043a\u0430, \u0435\u0451 \u043d\u0443\u0436\u043d\u043e \u0441\u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c. \u0417\u0434\u0435\u0441\u044c \u043f\u043e\u043b\u0435\u0437\u043d\u044b \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u00abBlue Ocean Strategy\u00bb: \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u00ab\u043d\u0435\u043e\u0441\u043f\u0430\u0440\u0438\u0432\u0430\u0435\u043c\u043e\u0435\u00bb \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u0433\u0434\u0435 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u00ab\u044f\u0431\u043b\u043e\u043a\u043e \u0441 \u044f\u0431\u043b\u043e\u043a\u043e\u043c\u00bb \u0434\u043b\u044f \u0432\u0430\u0441 \u043d\u0435\u0432\u044b\u0433\u043e\u0434\u043d\u043e. \u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0432\u0440\u043e\u0434\u0435 \u00ab\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0445\u043e\u043b\u0441\u0442\u0430\u00bb \u0438 \u00ab\u043a\u0440\u0438\u0432\u043e\u0439 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438\u00bb \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c, \u043e\u0442 \u0447\u0435\u0433\u043e \u0432\u044b \u0441\u043e\u0437\u043d\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u0442\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0435\u0441\u044c \u0438 \u0447\u0442\u043e \u0440\u0430\u0434\u0438\u043a\u0430\u043b\u044c\u043d\u043e \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u0435\u0442\u0435. \u042d\u0442\u043e \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0438\u043d\u0430 \u043d\u0435 \u043f\u0440\u043e \u00ab\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0434\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438\u00bb, \u0430 \u043f\u0440\u043e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043d\u043e\u0435 \u043f\u0435\u0440\u0435\u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0433\u0440\u0430\u043d\u0438\u0446 \u0438 \u0441\u043f\u0440\u043e\u0441\u0430. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.blueoceanstrategy.com\/what-is-blue-ocean-strategy\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Blue Ocean Strategy<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<p data-start=\"5065\" data-end=\"5542\">\u0422\u0440\u0435\u0442\u0438\u0439 \u2014 \u0430\u0440\u0442\u0438\u043a\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0430\u0440\u0440\u0430\u0442\u0438\u0432 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0438 \u0432\u044b\u0433\u043e\u0434\u044b. \u0420\u044b\u043d\u043e\u043a \u00ab\u0431\u0435\u0437 \u0441\u043f\u0440\u043e\u0441\u0430\u00bb \u043d\u0443\u0436\u0434\u0430\u0435\u0442\u0441\u044f \u0432 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0438, \u0430 \u043d\u0435 \u0432 \u0431\u0430\u043d\u043d\u0435\u0440\u0430\u0445. \u0418\u0441\u0442\u043e\u0440\u0438\u0438 \u0437\u0434\u0435\u0441\u044c \u0432\u0430\u0436\u043d\u0435\u0435 \u043b\u043e\u0437\u0443\u043d\u0433\u043e\u0432: \u043e\u043d\u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044e\u0442 \u043d\u043e\u0432\u0443\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c, \u0441\u043d\u0438\u0436\u0430\u044e\u0442 \u043d\u0435\u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u0440\u0438\u0441\u043a\u0438 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044f. HBR \u0434\u0435\u0441\u044f\u0442\u0438\u043b\u0435\u0442\u0438\u044f\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u0441\u0442\u043e\u0440\u0438\u0442\u0435\u043b\u043b\u0438\u043d\u0433 \u2014 \u043d\u0435 \u00ab\u043a\u0440\u0430\u0441\u0438\u0432\u044b\u0439 \u0441\u043b\u043e\u0439\u00bb, \u0430 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0443\u0431\u0435\u0436\u0434\u0435\u043d\u0438\u0439 \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432; \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043a\u0435\u0439\u0441\u044b, \u0434\u043e-\u043f\u043e\u0441\u043b\u0435, \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438, \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0439\u0442\u0435 \u043a\u043e\u043c\u043f\u0440\u043e\u043c\u0438\u0441\u0441\u044b. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.playbigger.com\/book\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">playbigger.com<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<p data-start=\"5544\" data-end=\"6078\">\u0422\u0435\u043f\u0435\u0440\u044c \u043a \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u043c \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438. \u041a\u043e\u043c\u0430\u043d\u0434\u0430 Superhuman \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0430, \u043a\u0430\u043a \u043e\u0446\u0438\u0444\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0443\u0442\u044c \u043a product\/market fit \u0447\u0435\u0440\u0435\u0437 \u00ab40% very disappointed\u00bb \u043f\u043e \u043c\u0435\u0442\u043e\u0434\u0443 \u0428\u043e\u043d\u0430 \u042d\u043b\u043b\u0438\u0441\u0430: \u0435\u0441\u043b\u0438 &gt;40% \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043e\u0442\u0432\u0435\u0442\u044f\u0442, \u0447\u0442\u043e \u0431\u0443\u0434\u0443\u0442 \u00ab\u043e\u0447\u0435\u043d\u044c \u0440\u0430\u0437\u043e\u0447\u0430\u0440\u043e\u0432\u0430\u043d\u044b\u00bb, \u043b\u0438\u0448\u0438\u0432\u0448\u0438\u0441\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u2014 \u0443 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u0439 PMF. \u042d\u0442\u043e \u043d\u0435 \u043c\u0430\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0447\u0438\u0441\u043b\u043e, \u0430 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440, \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u044e\u0449\u0438\u0439 \u0430\u0431\u0441\u0442\u0440\u0430\u043a\u0442\u043d\u043e\u0435 \u00ab\u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f \u043b\u0438 \u0440\u044b\u043d\u043e\u043a\u00bb \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0443: \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u00ab\u043e\u0447\u0435\u043d\u044c \u0440\u0430\u0437\u043e\u0447\u0430\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445\u00bb, \u043f\u043e\u0439\u043c\u0438\u0442\u0435 \u0438\u0445 \u00ab\u0433\u043b\u0430\u0432\u043d\u0443\u044e \u0432\u044b\u0433\u043e\u0434\u0443\u00bb, \u0443\u0441\u0442\u0440\u0430\u043d\u0438\u0442\u0435 \u00ab\u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0449\u0438\u0435\u00bb \u0431\u0430\u0440\u044c\u0435\u0440\u044b, \u0441\u043d\u043e\u0432\u0430 \u0438\u0437\u043c\u0435\u0440\u044c\u0442\u0435. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/review.firstround.com\/how-superhuman-built-an-engine-to-find-product-market-fit\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">First Round<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<p data-start=\"6080\" data-end=\"6670\">\u0412 \u044d\u0442\u043e\u043c \u0436\u0435 \u0431\u043b\u043e\u043a\u0435 \u2014 \u0430\u0440\u0445\u0438\u0442\u0435\u043a\u0442\u0443\u0440\u0430 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439. \u0414\u043b\u044f \u043d\u043e\u0432\u043e\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u043f\u043e\u043b\u0435\u0437\u043d\u044b \u00ab\u043d\u0438\u0437\u043a\u043e\u0444\u0440\u0438\u043a\u0446\u0438\u043e\u043d\u043d\u044b\u0435\u00bb \u043c\u043e\u0434\u0435\u043b\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u0430: freemium, \u043e\u0431\u0440\u0430\u0442\u043d\u0430\u044f \u043f\u0440\u043e\u0431\u0430 (reverse trial), \u043f\u0440\u043e\u0431\u043d\u044b\u0435 \u043f\u0435\u0440\u0438\u043e\u0434\u044b \u0441 \u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u043e\u0439 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e \u0438 \u043f\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u044b\u043c \u00ab\u0441\u0445\u043b\u043e\u043f\u044b\u0432\u0430\u043d\u0438\u0435\u043c\u00bb \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u2014 \u0432\u0441\u0451 \u044d\u0442\u043e \u0441\u043d\u0438\u0436\u0430\u0435\u0442 \u0438\u0437\u0434\u0435\u0440\u0436\u043a\u0438 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0438 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0440\u0438\u0441\u043a\u0430. \u041e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u0435 \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438 OpenView \u043f\u043e PLG \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044e\u0442: \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0434\u0435\u043b\u0430\u044e\u0449\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c \u043a\u0430\u043d\u0430\u043b\u043e\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u0440\u0430\u0441\u0442\u0443\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u043f\u0440\u0438 \u0442\u0435\u0445 \u0436\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0437\u0430\u0442\u0440\u0430\u0442\u0430\u0445; \u043a\u043b\u044e\u0447 \u2014 \u043f\u0440\u043e\u0434\u0443\u043c\u0430\u043d\u043d\u0430\u044f \u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438 \u0438 \u0433\u0440\u0430\u043c\u043e\u0442\u043d\u0430\u044f \u0443\u043f\u0430\u043a\u043e\u0432\u043a\u0430 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/openviewpartners.com\/2023-product-benchmarks\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">OpenView<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<p data-start=\"6672\" data-end=\"7586\">\u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u043d\u0443\u0436\u0434\u0430\u0435\u0442\u0441\u044f \u0438 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u043c \u0434\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0435. \u0414\u043e\u0432\u0435\u0440\u0438\u0435 \u043a \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u043c \u00ab\u0441\u0432\u043e\u0438\u0445\u00bb \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e: \u043e\u0442\u0447\u0451\u0442\u044b Nielsen \u0444\u0438\u043a\u0441\u0438\u0440\u0443\u044e\u0442, \u0447\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0443 \u043b\u044e\u0434\u0435\u0439 \u043e\u043d\u0438 \u043a\u0430\u0436\u0443\u0442\u0441\u044f \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u0444\u043e\u0440\u043c\u0430\u0442\u0430\u043c\u0438 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0441\u0442\u0432\u0430 \u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u044b\u0435 \u0430\u043c\u0431\u0430\u0441\u0441\u0430\u0434\u043e\u0440\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043b\u0443\u0447\u0448\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u00ab\u0432 \u043b\u043e\u0431\u00bb. \u0412 B2C \u0438 B2B \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u044b \u043d\u0430 \u0440\u0430\u043d\u043d\u0438\u0445 \u0441\u0442\u0430\u0434\u0438\u044f\u0445: \u0441\u0432\u0435\u0436\u0438\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f Sprout Social \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u0447\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u043c\u0430\u044f \u0434\u043e\u043b\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043e\u043f\u0438\u0440\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445 \u043f\u0440\u0438 \u0432\u044b\u0431\u043e\u0440\u0435 \u2014 \u044d\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442, \u043a\u043e\u0433\u0434\u0430 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f \u043f\u043e\u043b\u0435\u0437\u043d\u0430, \u0434\u0438\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u0430 \u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u0430. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/media.sproutsocial.com\/uploads\/Sprout-Social-Index-Report-2023.pdf\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">media.sproutsocial.com<\/span><\/span><\/span><\/a><\/span><\/span> \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u043a \u043e\u0442\u0437\u044b\u0432\u0430\u043c \u043d\u0435 \u0441\u0442\u043e\u0438\u0442 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c: \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043e\u043f\u0440\u043e\u0441\u044b BrightLocal \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0441\u043c\u0435\u0448\u0430\u043d\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u2014 \u0432\u044b\u0441\u043e\u043a\u0443\u044e \u0432\u043e\u0432\u043b\u0435\u0447\u0451\u043d\u043d\u043e\u0441\u0442\u044c \u0432 \u0447\u0442\u0435\u043d\u0438\u0435 \u043e\u0442\u0437\u044b\u0432\u043e\u0432 \u0438 \u0440\u0430\u0441\u0442\u0443\u0449\u0443\u044e \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043a \u0438\u0445 \u0434\u043e\u0441\u0442\u043e\u0432\u0435\u0440\u043d\u043e\u0441\u0442\u0438; \u0437\u043d\u0430\u0447\u0438\u0442, \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043e\u0442\u0437\u044b\u0432\u0430\u043c\u0438, \u043c\u043e\u0434\u0435\u0440\u0430\u0446\u0438\u0435\u0439 \u0438 \u043a\u0435\u0439\u0441\u0430\u043c\u0438 \u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u0442\u044c \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0439. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2023\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">BrightLocal<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<p data-start=\"7588\" data-end=\"8080\">\u0415\u0449\u0451 \u043e\u0434\u0438\u043d \u043a\u0438\u0440\u043f\u0438\u0447\u0438\u043a \u2014 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0430\u044f \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430. \u0414\u0435\u0444\u0438\u0446\u0438\u0442 \u0438 \u00ab\u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u044b\u0435 \u043f\u0430\u0440\u0442\u0438\u0438\u00bb \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u0432\u044b\u0448\u0430\u0442\u044c \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u043c\u0443\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u0438 \u0433\u0440\u0430\u043c\u043e\u0442\u043d\u043e\u0439 \u044d\u0442\u0438\u043a\u0435 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f; \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u0430\u044f \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044f \u0438\u0437\u0443\u0447\u0430\u043b\u0430 \u044d\u0442\u043e\u0442 \u044d\u0444\u0444\u0435\u043a\u0442 \u0434\u0435\u0441\u044f\u0442\u0438\u043b\u0435\u0442\u0438\u044f\u043c\u0438 (\u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u00abcookie jar study\u00bb \u043e \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0434\u0435\u0444\u0438\u0446\u0438\u0442\u043d\u044b\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432). \u041d\u043e \u0432\u0430\u0436\u043d\u043e \u0434\u0435\u0440\u0436\u0430\u0442\u044c \u043a\u0443\u0440\u0441 \u043d\u0430 \u0434\u043e\u0432\u0435\u0440\u0438\u0435: \u043c\u0430\u043d\u0438\u043f\u0443\u043b\u044f\u0446\u0438\u0438, \u043d\u0435 \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u043b\u0451\u043d\u043d\u044b\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u043c \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e\u043c \u0438 \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c\u044e \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442 \u043a \u043e\u0442\u043a\u0430\u0442\u0443 \u0438 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u043c \u0440\u0438\u0441\u043a\u0430\u043c. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/openviewpartners.com\/2023-product-benchmarks\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">OpenView<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<h3 data-start=\"8082\" data-end=\"8210\">3) \u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0439 \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0441\u043f\u0440\u043e\u0441\u0430: \u043e\u0442 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 SEO \u0434\u043e \u0440\u0435\u0444\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0435\u0442\u0435\u043b\u044c, PLG \u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0441\u0442\u0432<\/h3>\n<p data-start=\"8212\" data-end=\"8868\">\u041f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u00ab\u0431\u0435\u0437 \u0441\u043f\u0440\u043e\u0441\u0430\u00bb \u2014 \u044d\u0442\u043e \u043d\u0435 \u043e\u0434\u0438\u043d \u043a\u0430\u043d\u0430\u043b, \u0430 \u043e\u0440\u043a\u0435\u0441\u0442\u0440 \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0438\u043d. \u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u0441 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430: \u0440\u0430\u0437\u044a\u044f\u0441\u043d\u0438\u0442\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443, \u0446\u0435\u043d\u0443 \u0431\u0435\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0438 \u043b\u043e\u0433\u0438\u043a\u0443 \u0440\u0435\u0448\u0435\u043d\u0438\u044f. \u0417\u0434\u0435\u0441\u044c \u043f\u043e\u0431\u0435\u0436\u0434\u0430\u0435\u0442 \u0444\u043e\u0440\u043c\u0430\u0442 \u00ab\u043f\u043e\u043b\u0435\u0437\u043d\u0435\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043d\u0435\u0442\u00bb \u2014 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430, \u0440\u0430\u0437\u0431\u043e\u0440\u044b, \u0447\u0435\u043a-\u043b\u0438\u0441\u0442\u044b, \u043a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0442\u043e\u0440\u044b, \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b. \u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0434\u043e\u043b\u0436\u0435\u043d \u0431\u044b\u0442\u044c \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d: \u044f\u0434\u0440\u043e \u0442\u0435\u043c \u2014 \u0438\u0437 JTBD-\u043a\u0430\u0440\u0442, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u2014 \u043e\u0442 \u00ab\u0431\u043e\u043b\u0438\u00bb \u043a \u00ab\u0432\u044b\u0438\u0433\u0440\u044b\u0448\u0443\u00bb, \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f \u2014 \u0447\u0435\u0440\u0435\u0437 \u043f\u043e\u0438\u0441\u043a (SEO), \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438, \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0441\u043a\u0438\u0435 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438 \u0438 \u043a\u043e\u043c\u044c\u044e\u043d\u0438\u0442\u0438. \u0412 \u043f\u043e\u0438\u0441\u043a\u0435 \u0431\u0443\u0434\u044c\u0442\u0435 \u0447\u0435\u0441\u0442\u043d\u044b: \u043b\u044e\u0434\u0438 \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u0443\u044e\u0442 \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u043f\u043e \u0441\u0432\u043e\u0435\u0439 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0435, \u0430 \u043d\u0435 \u043f\u043e \u0432\u0430\u0448\u0435\u043c\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443; \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u043e\u0434 \u00abjob-\u0437\u0430\u043f\u0440\u043e\u0441\u044b\u00bb (\u0441\u0438\u043c\u043f\u0442\u043e\u043c\u044b, \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b, \u00ab\u043a\u0430\u043a \u0440\u0435\u0448\u0438\u0442\u044c\/\u043a\u0430\u043a \u043f\u043e\u0441\u0447\u0438\u0442\u0430\u0442\u044c\u00bb), \u0430 \u043d\u0435 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u044b\u0435 \u0444\u0440\u0430\u0437\u044b.<\/p>\n<p data-start=\"8870\" data-end=\"9525\">\u0421\u043b\u0435\u0434\u043e\u043c \u2014 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435 \u0434\u043e\u0432\u0435\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432: \u0432\u0435\u0431\u0438\u043d\u0430\u0440\u044b \u0441 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u043c\u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0430\u043c\u0438, \u0433\u043e\u0441\u0442\u0435\u0432\u0430\u044f \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u043d\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0435\u0434\u0438\u0430, \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438 \u0438 \u043d\u0438\u0448\u0435\u0432\u044b\u0435 Slack\/Telegram-\u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430. \u0417\u0434\u0435\u0441\u044c \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u043e \u00ab\u043f\u043e\u0436\u0435\u043d\u0438\u0442\u044c\u00bb \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442 \u0438 \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0441\u0442\u044c: \u0432\u043c\u0435\u0441\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u043f\u0438\u0447\u0435\u0439 \u2014 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u043a\u0435\u0439\u0441\u043e\u0432, \u0436\u0438\u0432\u044b\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0438 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u044b. \u041f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u0430\u0436\u043d\u043e? \u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u00ab\u0447\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u0438\u0435\u00bb \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u0438 \u043c\u043d\u0435\u043d\u0438\u0435 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u043e\u0432 \u043f\u043e-\u043f\u0440\u0435\u0436\u043d\u0435\u043c\u0443 \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0440\u0443\u044e\u0442 \u043b\u0443\u0447\u0448\u0435: \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0435 \u043e\u0442\u0447\u0451\u0442\u044b Nielsen \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0441\u0442\u0430\u0432\u044f\u0442 word-of-mouth \u0432 \u0442\u043e\u043f \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u0434\u043e\u0432\u0435\u0440\u0438\u044f, \u0430 \u0437\u043d\u0430\u0447\u0438\u043c\u0430\u044f \u0434\u043e\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u043e\u043f\u0438\u0440\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0441\u0438\u0433\u043d\u0430\u043b\u044b \u0438\u0437 \u0441\u043e\u0446\u0441\u0435\u0442\u0435\u0439, \u0435\u0441\u043b\u0438 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f \u0434\u0432\u0443\u0441\u0442\u043e\u0440\u043e\u043d\u043d\u044f\u044f \u0438 \u043d\u0435\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u043f\u043e \u0442\u043e\u043d\u0443. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/media.sproutsocial.com\/uploads\/Sprout-Social-Index-Report-2023.pdf\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">media.sproutsocial.com<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<p data-start=\"9527\" data-end=\"10066\">\u0414\u0430\u043b\u044c\u0448\u0435 \u2014 \u0430\u0440\u0445\u0438\u0442\u0435\u043a\u0442\u0443\u0440\u0430 \u00ab\u043f\u043e\u043f\u0440\u043e\u0431\u043e\u0432\u0430\u0442\u044c \u0431\u0435\u0437 \u0440\u0438\u0441\u043a\u0430\u00bb. \u0414\u043b\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u043e\u0442\u0434\u0430\u0439\u0442\u0435 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442 \u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u043e\u0439 \u043f\u0440\u043e\u0431\u0435: \u0432\u043c\u0435\u0441\u0442\u043e \u00ab\u0443\u0440\u0435\u0437\u0430\u043d\u043d\u043e\u0433\u043e \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0433\u043e\u00bb \u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 reverse trial (\u043f\u0440\u0435\u043c\u0438\u0443\u043c-\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043d\u0430 \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0439 \u0441\u0440\u043e\u043a \u0441 \u043c\u044f\u0433\u043a\u0438\u043c \u0434\u0430\u0443\u043d\u0433\u0440\u0435\u0439\u0434\u043e\u043c \u0432 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 tier). \u0422\u0430\u043a\u0438\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0442 \u00ab\u043c\u043e\u043c\u0435\u043d\u0442 \u0438\u0441\u0442\u0438\u043d\u044b\u00bb (aha-moment) \u0438 \u043b\u0443\u0447\u0448\u0435 \u043f\u0438\u0442\u0430\u044e\u0442 \u0438 \u0440\u0435\u0444\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u043e\u043d\u0442\u0443\u0440\u044b, \u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043d\u0443\u044e \u043c\u0430\u0448\u0438\u043d\u0443. PLG-\u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438 OpenView \u043f\u043e\u0434\u0447\u0451\u0440\u043a\u0438\u0432\u0430\u044e\u0442: \u0447\u0435\u043c \u0432\u044b\u0448\u0435 \u0434\u043e\u043b\u044f \u0441\u0430\u043c\u043e\u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u0438 \u0447\u0435\u043c \u043a\u043e\u0440\u043e\u0447\u0435 \u043f\u0443\u0442\u044c \u0434\u043e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u0442\u0435\u043c \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u0435\u0435 \u0440\u043e\u0441\u0442 \u043f\u0440\u0438 \u0442\u0435\u0445 \u0436\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u0430\u0445. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/openviewpartners.com\/2023-product-benchmarks\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">OpenView<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<p data-start=\"10068\" data-end=\"10577\">\u041d\u0435 \u0437\u0430\u0431\u044b\u0432\u0430\u0439\u0442\u0435 \u043f\u0440\u043e \u0440\u0435\u0444\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0435\u0442\u043b\u0438. \u042d\u0442\u043e \u043d\u0435 \u00ab\u043f\u0440\u0438\u0433\u043b\u0430\u0441\u0438 \u0434\u0440\u0443\u0433\u0430 \u2014 \u043f\u043e\u043b\u0443\u0447\u0438 \u0441\u043a\u0438\u0434\u043a\u0443\u00bb, \u0430 \u0438\u043d\u0436\u0435\u043d\u0435\u0440\u0438\u044f \u0446\u0438\u043a\u043b\u043e\u0432, \u0433\u0434\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0451\u043d\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0440\u043e\u0436\u0434\u0430\u0435\u0442 \u00ab\u043f\u0440\u0438\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u0435\u00bb. \u041f\u0440\u0438\u043c\u0435\u0440 \u2014 \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u044b\u0435 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438: \u00ab\u043f\u043e\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u043c\u00bb, \u00ab\u043d\u0430\u0437\u043d\u0430\u0447\u0438\u0442\u044c \u0432\u0441\u0442\u0440\u0435\u0447\u0443\u00bb, \u00ab\u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u044c \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u00bb, \u00ab\u0440\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u044c \u0434\u043e\u0441\u043a\u0443\u00bb \u2014 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0441\u0430\u043c \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043d\u043e\u0441\u0438\u0442\u0435\u043b\u0435\u043c \u043f\u0440\u0438\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u044f. \u041c\u043e\u0434\u0435\u043b\u044c \u0410\u0410RRR (acquisition-activation-retention-referral-revenue) \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u043c\u043e\u043c\u0435\u043d\u0442\u044b \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u044e\u0442 \u043f\u0440\u0438\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u044f, \u0438 \u0433\u0434\u0435 \u0442\u0435\u0440\u044f\u0435\u0442\u0441\u044f \u044d\u043d\u0435\u0440\u0433\u0438\u044f \u0446\u0438\u043a\u043b\u0430. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/amplitude.com\/blog\/pirate-metrics-framework\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">amplitude.com<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<p data-start=\"10579\" data-end=\"11143\">\u041e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0439 \u0444\u0440\u043e\u043d\u0442 \u2014 PR \u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438. \u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u043c \u00ab\u0431\u0435\u0437 \u0441\u043f\u0440\u043e\u0441\u0430\u00bb \u043d\u0443\u0436\u0435\u043d \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0439 \u0443\u0433\u043e\u043b \u0432\u0437\u0433\u043b\u044f\u0434\u0430: \u0447\u0435\u043c \u0432\u0430\u0448 \u043c\u0438\u0440 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u00ab\u0441\u0442\u0430\u0440\u043e\u0433\u043e \u043c\u0438\u0440\u0430\u00bb, \u043a\u0430\u043a\u0438\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u044b\u0435 \u0438\u0437\u0434\u0435\u0440\u0436\u043a\u0438 \u0432\u044b \u0443\u0431\u0438\u0440\u0430\u0435\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u043d\u043e\u0432\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u0442\u0435. \u041f\u0440\u0438\u043d\u0446\u0438\u043f\u044b \u00abBlue Ocean\u00bb \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0438\u0437\u0431\u0435\u0433\u0430\u0442\u044c \u00ab\u0441\u043f\u043e\u0440\u043e\u0432 \u0432 \u043a\u0440\u0430\u0441\u043d\u043e\u043c \u043e\u043a\u0435\u0430\u043d\u0435\u00bb \u0438 \u0432\u043c\u0435\u0441\u0442\u043e \u0431\u0438\u0442\u0432\u044b \u0437\u0430 \u0444\u0438\u0447\u0438 \u043f\u0435\u0440\u0435\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u044e \u043d\u0430 \u043d\u043e\u0432\u044b\u0435 \u043a\u0440\u0438\u0432\u044b\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438. \u041f\u0430\u0440\u0430\u043b\u043b\u0435\u043b\u044c\u043d\u043e \u0434\u0435\u0440\u0436\u0438\u0442\u0435 \u0432 \u0433\u043e\u043b\u043e\u0432\u0435 \u00ab\u0437\u0430\u043a\u043e\u043d \u043f\u0430\u0440\u0448\u0438\u0432\u044b\u0445 \u043a\u043b\u0438\u043a\u043e\u0432\u00bb: \u043a\u0430\u043a \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0438\u043b\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u0439 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u0445\u043e\u0434 \u2014 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0439\u0442\u0435 \u043f\u043e\u0438\u0441\u043a \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0433\u043e, \u043d\u0435 \u0434\u043e\u0436\u0438\u0434\u0430\u044f\u0441\u044c \u0434\u0435\u0433\u0440\u0430\u0434\u0430\u0446\u0438\u0438. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.blueoceanstrategy.com\/what-is-blue-ocean-strategy\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Blue Ocean Strategy<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<p data-start=\"11145\" data-end=\"11857\">\u0412 B2C \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0435 \u0434\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e \u0438 \u00ab\u0436\u0438\u0432\u044b\u0435 \u0440\u0443\u043a\u0438\u00bb. \u041d\u0435 \u00ab\u043e\u0442\u0437\u044b\u0432\u044b \u0440\u0430\u0434\u0438 \u043e\u0442\u0437\u044b\u0432\u043e\u0432\u00bb, \u0430 \u0432\u0435\u0440\u0438\u0444\u0438\u0446\u0438\u0440\u0443\u0435\u043c\u044b\u0435 \u043a\u0435\u0439\u0441\u044b, \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0435 \u0440\u0430\u0437\u0431\u043e\u0440\u044b \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0439, \u0441\u0445\u0435\u043c\u0443 \u00ab\u0434\u043e-\u043f\u043e\u0441\u043b\u0435\u00bb \u0441 \u0446\u0438\u0444\u0440\u0430\u043c\u0438 \u0438 \u0441\u043a\u0440\u0438\u043d\u0448\u043e\u0442\u0430\u043c\u0438. \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f BrightLocal \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0442: \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0447\u0438\u0442\u0430\u0435\u0442 \u043e\u0442\u0437\u044b\u0432\u044b \u0430\u043a\u0442\u0438\u0432\u043d\u043e, \u043d\u043e \u0432\u0441\u0451 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u0435\u0435 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0441\u044f \u043a \u0438\u0445 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0443 \u0438 \u00ab\u043f\u043e\u0434\u043b\u0438\u043d\u043d\u043e\u0441\u0442\u0438\u00bb, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432 \u0441\u043b\u043e\u0436\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u0445 \u2014 \u0443 \u0432\u0430\u0441 \u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u0442\u044c \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430 \u043c\u043e\u0434\u0435\u0440\u0430\u0446\u0438\u0438 \u0438 \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u0438. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2023\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">BrightLocal<\/span><\/span><\/span><\/a><\/span><\/span> \u0410 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u044f \u2014 \u043a\u043b\u0430\u0441\u0441\u0438\u043a\u0430 \u00abDollar Shave Club\u00bb: \u0432\u0438\u0440\u0443\u0441\u043d\u044b\u0439 \u0440\u043e\u043b\u0438\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u043b \u043d\u0435 \u0440\u0430\u0434\u0438 \u0441\u043c\u0435\u0445\u0430, \u0430 \u043a\u0430\u043a \u043c\u0430\u043d\u0438\u0444\u0435\u0441\u0442 \u043d\u043e\u0432\u043e\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 (\u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0430 \u0432\u043c\u0435\u0441\u0442\u043e \u00ab\u0431\u0440\u0438\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u043d\u0430\u043b\u043e\u0433\u0430\u00bb), \u0443\u043f\u0440\u043e\u0441\u0442\u0438\u0432 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u0441\u043d\u0438\u0437\u0438\u0432 \u0431\u0430\u0440\u044c\u0435\u0440\u044b \u043a \u0442\u0435\u0441\u0442\u0443. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/bretwaters.medium.com\/case-study-dollar-shave-club-a9503fc83ea0\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Medium<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<p data-start=\"11859\" data-end=\"12385\">\u041d\u0430\u043a\u043e\u043d\u0435\u0446 \u2014 \u0446\u0435\u043d\u043e\u0432\u0430\u044f \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430 \u043a\u0430\u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u043f\u0440\u043e\u0441\u0430. \u041d\u043e\u0432\u0438\u0437\u043d\u0430 \u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u0442\u044c \u0434\u043e\u0440\u043e\u0433\u043e\u0439 \u0441 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0434\u043d\u044f. \u00ab\u041b\u0435\u0441\u0442\u043d\u0438\u0446\u044b \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438\u00bb (free \u2192 core \u2192 pro \u2192 enterprise), pay-as-you-go \u0434\u043b\u044f \u043d\u0438\u0437\u043a\u043e\u0439 \u0447\u0430\u0441\u0442\u043e\u0442\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f, \u043a\u0440\u0435\u0434\u0438\u0442\u043e\u0432\u0430\u043d\u0438\u0435 \u00ab\u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0443\u0441\u043f\u0435\u0445\u0430\u00bb (\u0441\u043a\u0438\u0434\u043a\u0438 \u0437\u0430 \u043f\u0435\u0440\u0432\u044b\u0435 KPI), \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0441 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430\u043c\u0438 \u2014 \u0432\u0441\u0435 \u044d\u0442\u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0441\u043d\u0438\u0436\u0430\u044e\u0442 \u0440\u0438\u0441\u043a \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0438 \u00ab\u0446\u0435\u043d\u0443 \u043e\u0448\u0438\u0431\u043a\u0438\u00bb \u0434\u043b\u044f \u0440\u0430\u043d\u043d\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u041f\u043e\u043c\u043d\u0438\u0442\u0435, \u0447\u0442\u043e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u2014 \u044d\u0442\u043e \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u00ab\u0447\u0442\u043e \u0432\u043d\u0443\u0442\u0440\u0438\u00bb, \u043d\u043e \u0438 \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430 (time-to-value) \u0438 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0441\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430.<\/p>\n<h3 data-start=\"12387\" data-end=\"12493\">4) \u041c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0431\u0435\u0437 \u0438\u043b\u043b\u044e\u0437\u0438\u0439: \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u043f\u043b\u0430\u043d \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u0432, \u044d\u0442\u0438\u043a\u0430 \u0438 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u044f \u0437\u0440\u0435\u043b\u043e\u0441\u0442\u044c<\/h3>\n<p data-start=\"12495\" data-end=\"13218\">\u0420\u044b\u043d\u043a\u0438, \u0433\u0434\u0435 \u00ab\u0441\u043f\u0440\u043e\u0441 \u0441\u043e\u0437\u0434\u0430\u0451\u0442\u0441\u044f\u00bb, \u0442\u0440\u0435\u0431\u0443\u044e\u0442 \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0438\u043d\u044b \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0439. \u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u0441 \u043a\u0430\u0440\u0442\u044b \u043c\u0435\u0442\u0440\u0438\u043a \u043f\u043e \u0410\u0410RRR \u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u00ab\u043e\u0445\u0440\u0430\u043d\u043d\u044b\u0445\u00bb \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u0447\u0442\u043e\u0431\u044b \u0440\u043e\u0441\u0442 \u043d\u0435 \u0440\u0430\u0437\u0440\u0443\u0448\u0430\u043b \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0443: LTV\/CAC, payback, \u0432\u0430\u043b\u043e\u0432\u0430\u044f \u043c\u0430\u0440\u0436\u0430, \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043a\u043e\u0433\u043e\u0440\u0442 (day-7\/30\/90), \u0434\u043e\u043b\u044f \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438 \u043a \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438, \u0432\u0440\u0435\u043c\u044f \u0434\u043e \u00abaha-\u043c\u043e\u043c\u0435\u043d\u0442\u0430\u00bb, \u0434\u043e\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0434\u043e\u0441\u0442\u0438\u0433\u0448\u0438\u0445 \u00ab\u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u0446\u0435\u043b\u0438\u00bb. \u0414\u0430\u043b\u044c\u0448\u0435 \u2014 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0410\/\u0411-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435: \u043d\u0435 \u0443\u043a\u0440\u0430\u0448\u0435\u043d\u0438\u0435, \u0430 \u0441\u043f\u043e\u0441\u043e\u0431 \u043e\u0442\u0434\u0435\u043b\u044f\u0442\u044c \u043c\u043d\u0435\u043d\u0438\u0435 \u043e\u0442 \u0437\u043d\u0430\u043d\u0438\u044f. \u041a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u044b Microsoft\/Google \u0438 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u0435 \u043e\u0431\u0437\u043e\u0440\u044b \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442: \u043a\u0440\u0443\u043f\u043d\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u044e\u0442 \u0438\u043c\u0435\u043d\u043d\u043e \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u0432, \u0430 \u043d\u0435 \u00ab\u0438\u043d\u0442\u0443\u0438\u0446\u0438\u044e \u043b\u0438\u0434\u0435\u0440\u043e\u0432\u00bb. (\u0421\u043c. \u0441\u0432\u043e\u0434\u043a\u0438 \u043f\u043e \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430\u043c \u0432 \u0432\u0435\u0434\u0443\u0449\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0445 \u0438 \u043f\u0440\u043e\u0444\u0438\u043b\u044c\u043d\u044b\u0435 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438; \u0434\u043b\u044f \u0432\u0432\u043e\u0434\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0430 \u2014 \u043e\u0431\u0448\u0438\u0440\u043d\u0430\u044f \u043b\u0438\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0430 \u043f\u043e controlled experiments.)<\/p>\n<p data-start=\"13220\" data-end=\"13832\">\u041a \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u043e\u0441\u0442\u0438 PMF \u0432\u0435\u0440\u043d\u0438\u0442\u0435\u0441\u044c \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e: \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u00ab40% very disappointed\u00bb \u0441\u043b\u0443\u0436\u0438\u0442 \u00ab\u043f\u043e\u0440\u043e\u0433\u043e\u043c \u0441\u0438\u0433\u043d\u0430\u043b\u0430\u00bb. \u041f\u043e\u043a\u0430 \u0432\u044b \u043d\u0438\u0436\u0435 \u2014 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442 \u043d\u0435 \u0432 \u0443\u0441\u043a\u043e\u0440\u0435\u043d\u0438\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u0430 \u0432 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044f\u043c \u00ab\u0432\u044b\u0441\u043e\u043a\u043e\u043e\u0436\u0438\u0434\u0430\u044e\u0449\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432\u00bb (HXC) \u0447\u0435\u0440\u0435\u0437 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044e \u0438 \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f. \u041f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 Superhuman \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u043a\u0430\u043a \u044d\u0442\u043e\u0442 \u0446\u0438\u043a\u043b \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u0435\u0442 \u0445\u0430\u043e\u0442\u0438\u0447\u043d\u044b\u0439 \u043f\u043e\u0438\u0441\u043a \u00ab\u0447\u0442\u043e \u0436\u0435 \u0434\u0435\u043b\u0430\u0442\u044c\u00bb \u0432 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442: \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u0435\u0445, \u043a\u043e\u043c\u0443 \u00ab\u043e\u0447\u0435\u043d\u044c \u0431\u043e\u043b\u044c\u043d\u043e\u00bb \u0431\u0435\u0437 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430; \u0430\u0440\u0442\u0438\u043a\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u00ab\u0433\u043b\u0430\u0432\u043d\u0443\u044e \u0432\u044b\u0433\u043e\u0434\u0443\u00bb; \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e \u0443\u0441\u0442\u0440\u0430\u043d\u044f\u0442\u044c \u00abpull-downs\u00bb (\u0447\u0442\u043e \u043c\u0435\u0448\u0430\u0435\u0442 \u043b\u044e\u0431\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442); \u0441\u043d\u043e\u0432\u0430 \u0437\u0430\u043c\u0435\u0440\u0438\u0442\u044c \u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u0438\u0442\u044c. \u042d\u0442\u043e \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0438\u043d\u0430, \u043d\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/review.firstround.com\/how-superhuman-built-an-engine-to-find-product-market-fit\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">First Round<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<p data-start=\"13834\" data-end=\"13933\">\u041f\u043b\u0430\u043d \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u0432 \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0439\u0442\u0435 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0432\u043e\u043b\u043d\u0430\u043c\u0438. \u041f\u0440\u0438\u043c\u0435\u0440 90-\u0434\u043d\u0435\u0432\u043d\u043e\u0433\u043e \u0446\u0438\u043a\u043b\u0430 \u0434\u043b\u044f \u00ab\u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0441\u043f\u0440\u043e\u0441\u0430\u00bb:<\/p>\n<ul data-start=\"13934\" data-end=\"15021\">\n<li data-start=\"13934\" data-end=\"14174\">\n<p data-start=\"13936\" data-end=\"14174\">\u041d\u0435\u0434\u0435\u043b\u0438 1\u20133: JTBD-\u043f\u043e\u043b\u0435\u0432\u044b\u0435 \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e \u043f\u043e Rob Fitzpatrick (\u043d\u0435 \u043c\u0435\u043d\u044c\u0448\u0435 20 \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u043e\u0432), \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0433\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f, \u043a\u0430\u0440\u0442\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0445 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432; \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u043a\u0430 \u00abjob statement\u00bb \u0438 \u00ab\u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u0438\u0441\u0442\u0438\u043d\u044b\u00bb. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.momtestbook.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Mom Test Book<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<\/li>\n<li data-start=\"14175\" data-end=\"14389\">\n<p data-start=\"14177\" data-end=\"14389\">\u041d\u0435\u0434\u0435\u043b\u0438 2\u20136: MVP\/MLP \u0434\u043b\u044f \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0438\u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0432 \u043e\u0434\u043d\u043e\u043c \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u043c \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438; Reverse trial, \u0447\u0442\u043e\u0431\u044b \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u0440\u0430\u043d\u044c\u0448\u0435 \u0434\u0430\u0442\u044c \u043f\u043e\u043b\u043d\u043e\u0442\u0443 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438; \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043f\u043e \u00ab\u043f\u0443\u0442\u0438 \u043a aha\u00bb. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/theleanstartup.com\/principles\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Lean Startup<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<\/li>\n<li data-start=\"14390\" data-end=\"14660\">\n<p data-start=\"14392\" data-end=\"14660\">\u041d\u0435\u0434\u0435\u043b\u0438 4\u20138: \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0430\u043a\u0442\u0438\u0432\u044b (\u043b\u043e\u043d\u0433\u0440\u0438\u0434-\u0433\u0430\u0439\u0434\u044b, \u043a\u0430\u043b\u044c\u043a\u0443\u043b\u044f\u0442\u043e\u0440, \u0432\u0435\u0431\u0438\u043d\u0430\u0440), \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0441\u043a\u0438\u0439 \u0432\u0435\u0431\u0438\u043d\u0430\u0440 \u0441 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u043c \u043b\u0438\u0434\u0435\u0440\u043e\u043c, \u0437\u0430\u043f\u0443\u0441\u043a \u043a\u043e\u043c\u044c\u044e\u043d\u0438\u0442\u0438-\u043f\u0438\u043b\u043e\u0442\u0430; PR-\u043f\u0430\u043a\u0435\u0442 \u00ab\u043d\u043e\u0432\u043e\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438\u00bb (\u0442\u0435\u0437\u0438\u0441\u044b, \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u00ab\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0445\u043e\u043b\u0441\u0442\u00bb \u043f\u043e Blue Ocean). <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.blueoceanstrategy.com\/what-is-blue-ocean-strategy\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Blue Ocean Strategy<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<\/li>\n<li data-start=\"14661\" data-end=\"14861\">\n<p data-start=\"14663\" data-end=\"14861\">\u041d\u0435\u0434\u0435\u043b\u0438 6\u201310: \u0438\u043d\u0436\u0435\u043d\u0435\u0440\u0438\u044f \u0440\u0435\u0444\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0439 \u043f\u0435\u0442\u043b\u0438 (\u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u00ab\u043f\u0440\u0438\u0433\u043b\u0430\u0441\u0438\u0442\u044c\u00bb-\u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438), \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u0440\u0430\u043d\u043d\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u044b\u0435 \u043a\u0435\u0439\u0441\u044b \u00ab\u0434\u043e-\u043f\u043e\u0441\u043b\u0435\u00bb; \u043f\u0435\u0440\u0432\u044b\u0439 \u0437\u0430\u043c\u0435\u0440 PMF-\u043e\u043f\u0440\u043e\u0441\u0430. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/amplitude.com\/blog\/pirate-metrics-framework\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">amplitude.com<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<\/li>\n<li data-start=\"14862\" data-end=\"15021\">\n<p data-start=\"14864\" data-end=\"15021\">\u041d\u0435\u0434\u0435\u043b\u0438 9\u201312: \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432; \u043f\u0430\u0440\u0430\u043b\u043b\u0435\u043b\u044c\u043d\u043e \u2014 \u043f\u043e\u0438\u0441\u043a \u00ab\u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0433\u043e\u00bb \u043a\u0430\u043d\u0430\u043b\u0430, \u043f\u043e\u043c\u043d\u044f \u0437\u0430\u043a\u043e\u043d \u0434\u0435\u0433\u0440\u0430\u0434\u0430\u0446\u0438\u0438 CTR. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/andrewchen.com\/the-law-of-shitty-clickthroughs\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">\u042d\u043d\u0434\u0440\u044e \u0427\u0435\u043d<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"15023\" data-end=\"15628\">\u041a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0438 \u044d\u0442\u0438\u043a\u0430. \u041f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u0430\u044f \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 (GDPR \u0438 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0433\u0443\u043b\u044f\u0446\u0438\u0438), \u0432\u0435\u0440\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043a\u0435\u0439\u0441\u044b, \u043e\u0442\u043a\u0430\u0437 \u043e\u0442 \u00ab\u043d\u0430\u043a\u0440\u0443\u0442\u043e\u043a\u00bb, \u0430\u043a\u043a\u0443\u0440\u0430\u0442\u043d\u043e\u0435 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0435 \u0441 \u0434\u0435\u0444\u0438\u0446\u0438\u0442\u043e\u043c\/\u043b\u0438\u043c\u0438\u0442\u043a\u0430\u043c\u0438, \u043f\u043e\u043d\u044f\u0442\u043d\u0430\u044f \u0446\u0435\u043d\u043e\u0432\u0430\u044f \u043b\u043e\u0433\u0438\u043a\u0430 \u2014 \u044d\u0442\u043e \u043d\u0435 \u00ab\u0431\u0443\u043c\u0430\u0436\u043d\u044b\u0435\u00bb \u0432\u043e\u043f\u0440\u043e\u0441\u044b, \u0430 \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442 \u0434\u043e\u0432\u0435\u0440\u0438\u044f. \u0412 \u044d\u043f\u043e\u0445\u0443, \u043a\u043e\u0433\u0434\u0430 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u044e\u0442 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u044b (\u0438 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u044b\u0435, \u0438 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0435), \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432 \u0438 \u043e\u0442\u043a\u0440\u044b\u0442\u043e\u0441\u0442\u044c \u2014 \u0432\u0430\u0448\u0430 \u0441\u0442\u0440\u0430\u0445\u043e\u0432\u043a\u0430. \u0421\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u043e\u0442\u0447\u0451\u0442\u044b Sprout Social \u0444\u0438\u043a\u0441\u0438\u0440\u0443\u044e\u0442, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043e\u0436\u0438\u0434\u0430\u044e\u0442 \u0434\u0438\u0430\u043b\u043e\u0433\u0430 \u0438 \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0441\u0442\u0438, \u0430 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u043e\u043c\u043e \u2014 \u044d\u0442\u043e \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043a\u043e\u043c\u0430\u043d\u0434\u044b, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0443\u043c\u0435\u0435\u0442 \u0432\u0435\u0441\u0442\u0438 \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440, \u0430 \u043d\u0435 \u00ab\u0432\u0435\u0449\u0430\u0442\u044c\u00bb. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/media.sproutsocial.com\/uploads\/Sprout-Social-Index-Report-2023.pdf\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">media.sproutsocial.com<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<p data-start=\"15630\" data-end=\"16240\">\u041d\u0430\u043a\u043e\u043d\u0435\u0446, \u043f\u0440\u0438\u043c\u0438\u0442\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0440\u0435\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u044c. \u00ab\u041d\u0435\u0442 \u0441\u043f\u0440\u043e\u0441\u0430\u00bb \u2014 \u044d\u0442\u043e \u0432\u044b\u0437\u043e\u0432 \u043d\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u044f\u0437\u044b\u043a\u0430 \u0438 \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u0430 \u043a \u044d\u0442\u043e\u0439 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438. \u0412\u044b \u0441\u043e\u0437\u0434\u0430\u0451\u0442\u0435 \u043f\u0443\u0442\u044c: \u043e\u0442 JTBD-\u043a\u0430\u0440\u0442\u044b \u043a \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u043c \u0438 \u043d\u0430\u0440\u0440\u0430\u0442\u0438\u0432\u0443; \u043e\u0442 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u00ab\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438\u00bb \u043a \u0434\u043e\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u043c\u0443 PMF; \u043e\u0442 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043a \u0440\u0435\u0444\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u043c \u043f\u0435\u0442\u043b\u044f\u043c \u0438 \u0441\u0430\u043c\u043e\u0441\u0435\u0440\u0432\u0438\u0441\u043d\u043e\u043c\u0443 PLG; \u043e\u0442 \u043f\u0435\u0440\u0432\u044b\u0445 \u043a\u0435\u0439\u0441\u043e\u0432 \u043a \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0441\u0442\u0438. \u0418 \u0434\u0430 \u2014 \u0438\u043d\u043e\u0433\u0434\u0430 \u0441\u0430\u043c\u044b\u0439 \u043c\u043e\u0449\u043d\u044b\u0439 \u0440\u044b\u0447\u0430\u0433 \u0441\u043f\u0440\u043e\u0441\u0430 \u043b\u0435\u0436\u0438\u0442 \u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0435, \u0430 \u043d\u0435 \u0432 \u043a\u0430\u043d\u0430\u043b\u0430\u0445: \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430, \u0443\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u0442\u0440\u0435\u043d\u0438\u044f \u0438 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u044f \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0441\u043e\u0437\u0434\u0430\u044e\u0442 \u0442\u043e\u0442 \u0441\u0430\u043c\u044b\u0439 \u00abeffortless wow\u00bb, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442 \u0441\u0430\u0440\u0430\u0444\u0430\u043d\u043d\u043e\u0435 \u0440\u0430\u0434\u0438\u043e \u043b\u0443\u0447\u0448\u0435 \u043b\u044e\u0431\u043e\u0433\u043e \u043c\u0435\u0434\u0438\u0430-\u043f\u043b\u0430\u043d\u0430.<\/p>\n<hr data-start=\"16242\" data-end=\"16245\">\n<h4 data-start=\"16247\" data-end=\"16290\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0434\u043b\u044f \u0443\u0433\u043b\u0443\u0431\u043b\u0435\u043d\u0438\u044f<\/h4>\n<p data-start=\"16291\" data-end=\"17928\">\u2014 Christensen C. et al. \u00abKnow Your Customers\u2019 Jobs to Be Done\u00bb, Harvard Business Review (2016); \u0438 \u043a\u043d\u0438\u0433\u0430 \u00abCompeting Against Luck\u00bb (HBR Press). <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/hbr.org\/2016\/09\/know-your-customers-jobs-to-be-done\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Harvard Business Review<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><br data-start=\"16472\" data-end=\"16475\">\u2014 Kim W. Chan, Mauborgne R. \u00abBlue Ocean Strategy\u00bb (\u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0440\u0435\u0441\u0443\u0440\u0441 \u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b). <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.blueoceanstrategy.com\/what-is-blue-ocean-strategy\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Blue Ocean Strategy<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><br data-start=\"16598\" data-end=\"16601\">\u2014 Rogers E. \u00abDiffusion of Innovations\u00bb (\u043e\u0431\u044a\u044f\u0441\u043d\u0435\u043d\u0438\u0435 S-\u043a\u0440\u0438\u0432\u043e\u0439 \u0438 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f). <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/teddykw2.files.wordpress.com\/2012\/07\/everett-m-rogers-diffusion-of-innovations.pdf\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Teddykw2<\/span><\/span><\/span><\/a><\/span><\/span><br data-start=\"16722\" data-end=\"16725\">\u2014 Bass F. \u00abA New Product Growth Model for Consumer Durables\u00bb (\u043a\u043b\u0430\u0441\u0441\u0438\u043a\u0430 \u043c\u043e\u0434\u0435\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f). <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/pdodds.w3.uvm.edu\/files\/papers\/others\/1969\/bass1969a.pdf\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Of (im)possible interest<\/span><\/span><\/span><\/a><\/span><\/span><br data-start=\"16867\" data-end=\"16870\">\u2014 Gartner Hype Cycle (\u0433\u043b\u043e\u0441\u0441\u0430\u0440\u0438\u0439 \u0438 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044f). <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.gartner.com\/en\/information-technology\/glossary\/hype-cycle\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Gartner<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><br data-start=\"16957\" data-end=\"16960\">\u2014 Rahul Vohra \/ Superhuman: \u00abHow Superhuman Built an Engine to Find Product\/Market Fit\u00bb + 40% PMF-\u043c\u0435\u0442\u0440\u0438\u043a\u0430. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/review.firstround.com\/how-superhuman-built-an-engine-to-find-product-market-fit\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">First Round<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><br data-start=\"17106\" data-end=\"17109\">\u2014 OpenView Partners: Product-Led Growth (Product Benchmarks 2022\u20132023). <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/openviewpartners.com\/2022-product-benchmarks\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">OpenView<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><br data-start=\"17220\" data-end=\"17223\">\u2014 Andrew Chen: \u00abThe Law of Shitty Clickthroughs\u00bb. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/andrewchen.com\/the-law-of-shitty-clickthroughs\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">\u042d\u043d\u0434\u0440\u044e \u0427\u0435\u043d<\/span><\/span><\/span><\/a><\/span><\/span><br data-start=\"17312\" data-end=\"17315\">\u2014 Nielsen: \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u043a \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f\u043c (Global Trust in Advertising).<br data-start=\"17380\" data-end=\"17384\">\u2014 Sprout Social Index: \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445 (\u0440\u043e\u043b\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0434\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438). <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/media.sproutsocial.com\/uploads\/Sprout-Social-Index-Report-2023.pdf\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">media.sproutsocial.com<\/span><\/span><\/span><\/a><\/span><\/span><br data-start=\"17515\" data-end=\"17518\">\u2014 BrightLocal: Local Consumer Review Survey (\u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0442\u0440\u0435\u043d\u0434\u044b \u0434\u043e\u0432\u0435\u0440\u0438\u044f \u043a \u043e\u0442\u0437\u044b\u0432\u0430\u043c). <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2023\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">BrightLocal<\/span><\/span><\/span><\/a><\/span><\/span><br data-start=\"17640\" data-end=\"17643\">\u2014 \u041a\u043b\u0430\u0441\u0441\u0438\u043a\u0430 \u043f\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0443 \u0434\u0435\u0444\u0438\u0446\u0438\u0442\u0430 \u0438 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 (scarcity): \u0440\u0430\u0431\u043e\u0442\u044b 1970-\u0445 \u043e \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0434\u0435\u0444\u0438\u0446\u0438\u0442\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/openviewpartners.com\/2023-product-benchmarks\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">OpenView<\/span><\/span><\/span><\/a><\/span><\/span><br data-start=\"17801\" data-end=\"17804\">\u2014 \u041a\u0435\u0439\u0441\u043e\u0432\u044b\u0439 \u0440\u0430\u0437\u0431\u043e\u0440 Dollar Shave Club \u0438 \u0440\u043e\u043b\u044c \u0432\u0438\u0440\u0443\u0441\u043d\u043e\u0433\u043e \u043d\u0430\u0440\u0440\u0430\u0442\u0438\u0432\u0430 \u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/bretwaters.medium.com\/case-study-dollar-shave-club-a9503fc83ea0\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Medium<\/span><\/span><\/span><\/a><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>(1) Where does \u201clack of demand\u201d come from and how to diagnose it without deceiving yourself The \u201cno demand for our product\u201d thesis almost never describes reality fully, most often it hides one of&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-5976","post","type-post","status-publish","format-standard","hentry","category-marketing"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"author","author_link":"https:\/\/baliyants.com\/en\/author\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"(1) Where does \u201clack of demand\u201d come from and how to diagnose it without deceiving yourself The \u201cno demand for our product\u201d thesis almost never describes reality fully, most often it hides one of...","_links":{"self":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/posts\/5976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/comments?post=5976"}],"version-history":[{"count":2,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/posts\/5976\/revisions"}],"predecessor-version":[{"id":5987,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/posts\/5976\/revisions\/5987"}],"wp:attachment":[{"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/media?parent=5976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/categories?post=5976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/baliyants.com\/en\/wp-json\/wp\/v2\/tags?post=5976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}