Market Research for Strategic Marketing

A thorough understanding of the market for your success

Market research is the foundation of effective marketing strategies, and we collect and analyze data from a variety of sources, including: VK*, Telegram*, contextualization* CRM* to understand your audience’s behavior, identify their needs and identify key market opportunities. CTR* above 5%, reduce ACR* 25% and increase revenue* up to 30 percent.

For webshopWe analyzed 100,000 customer reviews and data. analyst* by identifying strong demand for sustainable products, which has led to the launch of a new product category that has generated an additional 4 million rubles in revenue for the quarter. practicality* which can be used immediately for the purpose of targeting* and develop effective strategies.

We focus on three key aspects: audience analysis, competitive environment and market trends, each step involves in-depth analysis of data from social networks, advertising platforms and internal customer systems, such as: CRMFor example, for B2C*We have identified a segment of customers with lifetime35,000 rubles, which allowed to optimize the marketing budget and increase the conversionOur reports provide clear guidance to help you attract new customers, retain current customers and increase your business. market share*.

Audience Analysis: Understanding Your Customers

Understanding your target audience is key to successful marketing campaigns. We analyze customer behavior through data. analyst*, VK*, Telegram* CRM* by creating detailed portraits of the audience, which allows you to fine-tune the audience. targeting*, increase involvement* and raise conversionFor you. fintech• We have identified 25% of high-end customers LTV* that increased closing-off* from 12% to 28%.

Our approach involves analyzing demographics, interests, shopping habits and website behaviors. We study how users interact with your brand in the Internet. VK* Telegram* Which posts are getting more involvement* and what factors influence failure rateFor example, for webshopWe found that 40% of the audience prefers mobile devices, which allowed us to optimize the mobile experience. landing-board* for mobile traffic and increase conversion18%.

We also do tone-analysis• Reviews and comments to understand the attitude of customers towards your brand. SaaS companies* This has resulted in 30% of negative reviews related to user experience* which improved the interface and reduced отток users18%: Our data helps create personalized offers that enhance customer satisfaction* retention*.

How we analyze the audience

We're also analyzing. поведение users* on the website, including failure rate*, time on the page and clicks on call-to-actionFor you. B2B*----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- landing*, shortened failure rate* from 60% to 35% and increased conversionOur research gives you a complete understanding of your audience, allowing you to create campaigns that actually work.

Competitive Analysis: Stay ahead

To be a market leader, it's important to understand what your competitors are doing. contextualization*, VK* and Telegram* by learning their strategies, keywords, creatives and Unique trade offersIt allows you to identify their strengths and weaknesses so you can offer the market something better. small-businessWe analyzed 50 competitors and found that their prices were 10% higher than the market, which allowed the customer to reduce the cost of services and increase the price of services. market share12%.

Competitive analysis involves the study of key performance indicators* such as CTR*, cost of attracting a client* and coverage. fintech* We found that the competitor has CAC15% lower due to optimized ads in the contextualizationThis allowed our client to redesign their campaigns, reducing the number of ACR* from 30% to 18% and increased ROAS* up to 4.5x.

We also analyze competitors’ content on social media to understand which formats and posts are getting the most. involvementFor you. SaaS* This company has created posts in VK* CTR6%, which increased traffic to your site by 20%, and our research helps you not only understand your competitors, but also find ways to stand out from them, creating unique offers and attracting more customers.

How we conduct competitive analysis

Our competitor research gives you a clear view of the market and helps you develop strategies that make your brand unique.We provide guidance on pricing, positioning and promotion channels so you can attract more customers and increase your brand. market share*.

Market Trends: Be at the Front of the Road

Knowledge market trends• allows you to launch new products and services that meet the current needs of the audience. VK* Telegram* and data analyst* to find out what your audience is interested in. webshop* We have found growing demand for local brands, which has led to the launch of a new product line and an increase in the number of brands. income* 3 million rubles per quarter.

We are looking for search queries in contextualization* to understand which categories of goods or services are gaining popularity. B2C*In business, we have identified an interest in environmentally friendly products, which allowed the client to adjust the marketing strategy and increase the number of customers. involvementOur research also includes seasonal trends analysis so you can launch campaigns at the right time and get the most out of it.

For B2B*--We analyzed 10,000 discussions in professional communities Telegram* and discovered the demand for cloud solutions, which allowed the customer to develop a new product that attracted 50 new customers and increased the number of customers. revenueOur trend reports help you stay one step ahead of the competition by offering products and services that are relevant to current market realities.

How we spot trends

We integrate trend data with Bitrix24* to be effective lead-managementFor you. B2B*---this allowed to create personalized offers, increasing the number of closing-offOur research helps you not only follow trends, but also set them, strengthening your brand’s position in the market.

Data-based strategies

Our market research culminates in the development of data-driven marketing strategies. targeting*, content, promotion channels and pricing policies. fintech* We have developed a strategy that has increased CTR* contextualization* from 2% to 5% and reduced CAC20%. This led to an increase. income* 3.5 million rubles for six months.

We also help you optimize. landing-board* based on data on поведении usersFor you. webshop* We have redesigned the landing structure, adding more clear call-to-action* and improving the mobile version. failure rate* from 55% to 30% and increased conversionOur strategies are data-driven, ensuring that they are effective and deliver the most.

For small-business* We have developed a strategy to move in VK* which has increased involvement30 percent and 5,000 new subscribers in a month, and we're also integrating research data with CRM* such as Bitrix24* to simplify lead-management* and raise closing-offFor you. B2B*The company has increased this amount closingFrom 10% to 22% through personalized offers.

How we develop strategies

Our strategies include content recommendations, call-to-action* and visual design. webshop* We have offered to use video content in VK* that increased involvement* 35% and attracted 8,000 new visitors, and we also provide pricing advice so you can compete in the market while maintaining high margins.