Library
Operational Management Materials
Practical notes, templates and breakdowns on processes, management rhythm, metrics, automation and business controllability.
CRM Marketing for Medium Businesses: Segments, Triggers, and Analytics Without Spam
How to build a CRM marketing that helps retain customers: segmentation, trigger scenarios, personal offers, metrics, and quality control.
Read the materialMarketing system instead of one-off campaigns: how to link demand, sales and analytics
How to get away from one-time advertising activities and assemble a marketing system: positioning, channels, funnel, sales, analytics and a cycle of improvements.
Read the materialAutomation of business processes without chaos: from process map to implementation
How to prepare a business process for automation: describe reality, choose a pilot, agree on roles, metrics, and rules, and then implement a system...
Read the materialManagement rhythm without unnecessary meetings: how to make decisions faster
How to build regular meetings, statuses, metrics, and rules of escalation so that meetings help manage rather than take time.
Read the materialThe Company’s Operational Model: How to Connect Strategy, Processes, and Daily Management
How to build an operating model that links owner goals, processes, roles, metrics, and team work every day without red tape.
Read the materialOperating metrics for the owner: how to collect the management rhythm
What operational metrics should the owner and the manager look at to manage the company by the facts: timing, bottlenecks, responsibility, quality and money.
Read the materialSLA, Roles and Responsibility: How to Stop Managing Tasks Through Chats
How to clean up tasks between departments: define roles, deadlines, rules of escalation and make work visible without constant manual reminders.
Read the materialThe Operational Outline of a Company: How to Describe Processes Without Bureaucracy
Practical analysis: How to describe the company’s processes so that they help manage time, responsibility, and outcome, rather than becoming a folder of regulations.
Read the materialMarketing strategy for 90 days: a simple template (goals → hypotheses → tests → scaling)
Why do you need a 90-day marketing plan? In today’s world, marketing requires flexibility and speed. Long-term strategies for 3-5 years often become irrelevant...
Read the materialBrand vs Performance: How to Stop Choosing “Either/Or” and Build a System
Why the Contrast of Brand and Performance is a Trap Marketers often face a dilemma: invest in long-term brand building or focus on short-term...
Read the materialWhat to write in advertising when “everyone has tried everything”: fresh angles of attack
Why Standard Advertising Approaches Are Stopping Working Today’s consumers are tired of the same type of advertising messages: “50 percent off,” “best offer on...
Read the materialAutofunnels in instant messengers: how to build chains without spam and irritation
Why auto funnels in instant messengers have become an important marketing tool Messengers like WhatsApp, Telegram, Viber and Facebook Messenger have evolved over the...
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