Marketing

Integrated Marketing for Mid-Sized Business

We connect strategy, channels, website, CRM and analytics into one marketing system focused on qualified leads and sales.

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15+ published cases for mid-sized business

50+ connected service directions

Business OS own business-process management product

What the Work Includes

Integrated marketing is needed when separate contractors and channels no longer create a controllable result. We connect positioning, advertising, SEO, content, CRM marketing and analytics into one operating loop. The focus is not activity volume, but clear economics: which segments we attract, how much a lead costs, how it moves through sales and what affects revenue.

Strategy

We define audiences, positioning, offers, channel roles and a plan of testable hypotheses.

Channels

We connect SEO, ads, content, retargeting, CRM and landing pages.

Data

We set goals, events, CRM fields, UTM rules, dashboards and lead quality control.

Optimization

We regularly reallocate budget and effort according to real channel economics.

How the Work Connects With Systems

We do not leave strategy, process maps and dashboards as isolated documents. The result is connected with Business OS, CRM, BPM, ERP, analytics or the tools already used by your team.

CRM and Full-Funnel Analytics

We connect ads, website events, leads, deals, revenue and margin into one decision model.

Business OS

Business OS keeps owners, hypotheses, tasks and marketing implementation rhythm visible.

BI Dashboards

Dashboards show channel economics, lead quality, funnel conversion and growth priorities.

Concrete Deliverables

demand and competitor map
segment and offer matrix
channel and budget plan
landing page improvement backlog
CRM and analytics events
weekly growth dashboard

When This Is Useful

Channels are running, but there is no shared view of demand, leads and sales.
Ad spend grows faster than results, and the causes are unclear.
The business needs one external marketing management loop without chaos.

Project Route

Diagnostic

We review demand, competitors, website, ads, SEO, CRM, sales and reporting.

System Design

We define which channels should attract, nurture, return and convert customers.

Launch

We improve landing pages, campaigns, content, events, reports and lead handling routes.

Management

We introduce regular performance review, a test plan and budget decision rules.

Metrics We Control

CPL CPA ROMI site conversion lead quality revenue by channel

Trust Signals 1

We evaluate marketing through channels, CRM and sales, not separate clicks.

Trust Signals 2

Before launch we define hypotheses, owners and success criteria.

Trust Signals 3

The team receives a management system, not scattered recommendations.

Commercial Starting Points

These are planning ranges for mid-sized business. The exact scope and estimate are fixed after a short diagnostic, because process maturity, systems and data quality differ strongly.

Marketing Diagnostic

Budgetfrom USD 1,000 Term7-10 business days

Channels, competitors, landing pages, CRM, analytics and first growth opportunities.

Growth System Setup

Budgetfrom USD 2,800 Term4-6 weeks

Offer tests, landing improvements, analytics, CRM events, dashboard and campaign backlog.

Marketing Management

Budgetfrom USD 2,000 / month Termmonthly

Regular hypotheses, channel control, reporting, conversion work and budget prioritization.

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FAQ

Does integrated marketing replace an internal team?

Not necessarily. We can become an external management loop or strengthen the existing team.

Where does the work start?

With diagnostics of channels, demand, website, CRM, sales and acquisition economics.

Can we work only with selected channels?

Yes, but channel decisions should still be made within a shared metric system.

When can results be expected?

Initial management conclusions appear after diagnostics and data setup; growth requires several test cycles.

Related Direction Map

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We will turn marketing into a managed system

You will see where results are lost and which channels should be strengthened first. We will review the task and suggest the first practical step.

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