Performance

Performance Marketing with Economic Control

We help manage performance marketing by actual business results: leads, qualification, deals, revenue, margin, and budget payback.

Send Request View Cases

15+ published cases for mid-sized business

50+ connected service directions

Business OS own business-process management product

What We Do

Performance marketing requires not only campaign setup but data discipline. Without connecting spend to CRM, sales, and margin, teams optimize clicks instead of business outcomes. We build the cycle: hypothesis, launch, quality check, budget decision, landing page improvement, and the next test.

Campaign Audit

We review structure, goals, bids, segments, creatives, landing pages, and negative factors.

CRM Connection

We bring lead statuses, deals, revenue, and quality back into management reports.

DRR Optimization

We find expensive segments, reallocate budget, and introduce control thresholds.

Experiments

We plan A/B tests of offers, pages, audiences, creatives, and communication journeys.

How the Work Connects With Systems

We do not leave strategy, process maps and dashboards as isolated documents. The result is connected with Business OS, CRM, BPM, ERP, analytics or the tools already used by your team.

CRM and Full-Funnel Analytics

We connect ads, website events, leads, deals, revenue and margin into one decision model.

Business OS

Business OS keeps owners, hypotheses, tasks and marketing implementation rhythm visible.

BI Dashboards

Dashboards show channel economics, lead quality, funnel conversion and growth priorities.

Concrete Deliverables

demand and competitor map
segment and offer matrix
channel and budget plan
landing page improvement backlog
CRM and analytics events
weekly growth dashboard

When Performance Needs Improvement

Ad budget grows, but the connection with sales and profit is unclear.
Leads are coming in, but sales complain about quality or low readiness.
The business needs to reduce DRR, CPA, or CAC without stopping working demand sources.

Management Cycle

Data Base

We collect spend, leads, sales, margin, statuses, and sources into one model.

Hypotheses

We prioritize tests by expected effect, speed, and budget risk.

Launch

We configure campaigns, landing pages, events, audiences, and quality control rules.

Decisions

Every week we decide what to scale, fix, or stop.

Core Metrics

CPA/CAC DRR ROAS/ROMI deal conversion margin budget payback

Trust Signals 1

We look beyond lead cost to qualification, handling speed, deals, and margin.

Trust Signals 2

We separate new sales, repeat purchases, branded demand, and promotion effects.

Trust Signals 3

We define stop and scale rules before budget flows into weak segments.

Commercial Starting Points

These are planning ranges for mid-sized business. The exact scope and estimate are fixed after a short diagnostic, because process maturity, systems and data quality differ strongly.

Marketing Diagnostic

Budgetfrom USD 1,000 Term7-10 business days

Channels, competitors, landing pages, CRM, analytics and first growth opportunities.

Growth System Setup

Budgetfrom USD 2,800 Term4-6 weeks

Offer tests, landing improvements, analytics, CRM events, dashboard and campaign backlog.

Marketing Management

Budgetfrom USD 2,000 / month Termmonthly

Regular hypotheses, channel control, reporting, conversion work and budget prioritization.

Related Services

Performance Advertising Related Services DRR Optimization Related Services A/B Testing Related Services CDP and Full-Funnel Analytics Related Services

End-to-End Marketing Analytics: Connecting Ads, CRM and Sales Library Article Marketing Analytics: Metrics Owners and Directors Need Library Article Marketing BI Dashboard: Report Structure for Management Decisions Library Article

FAQ

Is performance marketing only for e-commerce?

No. It works in B2B, services, education, real estate, and other markets if there is a measurable funnel and CRM.

What if CRM is poorly configured?

We start with a minimal status and required-field scheme so key decisions can be data-based.

Can CPA be reduced quickly?

Sometimes yes, but CPA should not be lowered at the cost of quality. We look at deal cost and revenue contribution.

Which channels do you use?

It depends on the market: search, ad networks, social, retargeting, SEO, content, partners, and CRM bases.

Related Direction Map

Digital Marketing: Channels, Data, and Funnel Growth Digital SEO Promotion for a Stable Flow of Qualified Leads SEO and Demand Contextual Advertising with Lead and Sales Control Paid Search Targeted Advertising for Segments and Qualified Leads Targeted Ads SMM Promotion That Supports Sales SMM Lead Generation for B2B and Service Companies Lead Generation Service Promotion Focused on Trust and Leads Services B2B Marketing for Long Sales Cycles and Complex Services B2B Business Promotion Through Channels, Website and Analytics Promotion Full-Service Performance Advertising for Leads and Sales Performance B2B Lead Generation with Lead Quality Control B2B Search Marketing: SEO, Ads and Demand Search

We will manage performance by revenue, not clicks

We will review ad economics and show where budget can work harder. We will review the task and suggest the first practical step.

Send Request