Performance

Full-Service Performance Advertising for Leads and Sales

We run performance advertising as a managed system: goals, segments, offers, landing pages, CRM connection and regular optimization.

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15+ published cases for mid-sized business

50+ connected service directions

Business OS own business-process management product

What the Work Includes

Performance advertising should be accountable not only for impressions and clicks, but for acquisition economics. We connect ad accounts, landing pages, events, CRM and sales to see which campaigns create qualified leads and deals. This keeps budget from scaling noise and helps strengthen what actually affects revenue.

Launch Strategy

We define audiences, offers, channels, budget, goals and hypothesis sequence.

Campaigns and Creatives

We configure campaign structure, ads, audiences, retargeting and landing-page paths.

Full-Funnel Analytics

We connect spend, leads, deals, revenue, margin and reasons for lead loss.

Optimization

We regularly reallocate budget based on real demand quality and sales outcomes.

How the Work Connects With Systems

We do not leave strategy, process maps and dashboards as isolated documents. The result is connected with Business OS, CRM, BPM, ERP, analytics or the tools already used by your team.

CRM and Full-Funnel Analytics

We connect ads, website events, leads, deals, revenue and margin into one decision model.

Business OS

Business OS keeps owners, hypotheses, tasks and marketing implementation rhythm visible.

BI Dashboards

Dashboards show channel economics, lead quality, funnel conversion and growth priorities.

Concrete Deliverables

demand and competitor map
segment and offer matrix
channel and budget plan
landing page improvement backlog
CRM and analytics events
weekly growth dashboard

When This Is Useful

Advertising spends budget, but lead quality and sales contribution remain unclear.
The business needs to test demand, offers and segments without chaotic launches.
The team wants to manage ads by CPA, ROMI, deals and margin, not clicks.

Project Route

Audit

We review demand, competitors, accounts, website, forms, CRM and current conversions.

Test Plan

We set hypotheses, segments, offers, budget, KPIs and result review timing.

Launch

We assemble campaigns, events, UTM rules, landing pages and lead handling rules.

Scaling

We scale working combinations and stop sources that do not produce economics.

Metrics We Control

CPL CPA ROMI lead-to-deal conversion lead quality margin by channel

Trust Signals 1

Advertising decisions are based on CRM and sales data, not platform metrics alone.

Trust Signals 2

Hypotheses are documented before launch, so the team knows what budget is testing.

Trust Signals 3

Reports show lead cost, revenue contribution and profit impact.

Commercial Starting Points

These are planning ranges for mid-sized business. The exact scope and estimate are fixed after a short diagnostic, because process maturity, systems and data quality differ strongly.

Marketing Diagnostic

Budgetfrom USD 1,000 Term7-10 business days

Channels, competitors, landing pages, CRM, analytics and first growth opportunities.

Growth System Setup

Budgetfrom USD 2,800 Term4-6 weeks

Offer tests, landing improvements, analytics, CRM events, dashboard and campaign backlog.

Marketing Management

Budgetfrom USD 2,000 / month Termmonthly

Regular hypotheses, channel control, reporting, conversion work and budget prioritization.

Related Services

Performance Marketing Related Services Performance Advertising Related Services Advertising Budget Management Related Services Full-Funnel Marketing Analytics Related Services

Integrated Marketing Services: From Strategy to Leads and Analytics Library Article Marketing Analytics: Metrics Owners and Directors Need Library Article Marketing BI Dashboard: Report Structure for Management Decisions Library Article

FAQ

Which channels are included?

Usually search and contextual ads, retargeting, targeted campaigns, lead generation and landing pages.

Can we start with a small budget?

Yes. A clear hypothesis, analytics and a clean funnel matter more at the start than a large budget.

How do we understand return?

We review CPL together with qualification, deals, revenue, margin and repeat purchases.

Can you work with current contractors?

Yes. We can manage analytics and performance control while keeping existing specialists.

Related Direction Map

Digital Marketing: Channels, Data, and Funnel Growth Digital Performance Marketing with Economic Control Performance SEO Promotion for a Stable Flow of Qualified Leads SEO and Demand Contextual Advertising with Lead and Sales Control Paid Search Targeted Advertising for Segments and Qualified Leads Targeted Ads SMM Promotion That Supports Sales SMM Lead Generation for B2B and Service Companies Lead Generation Service Promotion Focused on Trust and Leads Services B2B Marketing for Long Sales Cycles and Complex Services B2B Business Promotion Through Channels, Website and Analytics Promotion B2B Lead Generation with Lead Quality Control B2B Search Marketing: SEO, Ads and Demand Search

We will align performance ads with sales

You will see which combinations to test and which data is needed for managed growth. We will review the task and suggest the first practical step.

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