Audit

Marketing Audit to Find Growth Points

We audit marketing to understand where leads, budget and control are lost: channels, website, CRM, analytics or sales.

15+ published cases for mid-sized business
50+ connected service directions
Business OS own business-process management product

What the Work Includes

A marketing audit is useful when a business has activities, contractors and reports, but no clear answer about what creates growth and what only consumes resources. We review the whole system: positioning, demand, competitors, landing pages, ads, SEO, CRM, analytics, lead handling and management reports. The outcome is a prioritized decision map, not a generic list of comments.

Channels and Demand

We check SEO, ads, content, landing pages, segments and demand fit.

Funnel

We review the path from first touch to lead, qualification, deal and repeat request.

CRM and Data

We evaluate statuses, loss reasons, UTM, goals, events and management report quality.

Growth Plan

We prioritize actions by financial impact, implementation speed and risk.

Concrete Deliverables

  • demand and competitor map
  • segment and offer matrix
  • channel and budget plan
  • landing page improvement backlog
  • CRM and analytics events
  • weekly growth dashboard

When This Is Useful

  • Marketing works, but management does not see a clear connection between spend, leads and sales.
  • Before increasing budget, the business needs to know which channels and hypotheses deserve scaling.
  • There is chaos in contractors, reports, CRM and lead funnel.

Project Route

01

Data Collection

We collect access, exports, reports, channel structure and CRM funnel.

02

Diagnostic

We find losses, duplicates, weak hypotheses, analytics gaps and lead handling problems.

03

Prioritization

We create an action list with impact, complexity and ownership.

04

Review

We hold a management session and fix the change roadmap.

Metrics We Control

ROMI CPL CPA funnel conversion lead quality budget losses
Trust Signals 1

The audit evaluates marketing together with sales and CRM, not ad accounts alone.

Trust Signals 2

Every recommendation receives a reason, expected effect and next step.

Trust Signals 3

The result can be used as a work plan for an internal team or contractors.

Commercial Starting Points

These are planning ranges for mid-sized business. The exact scope and estimate are fixed after a short diagnostic, because process maturity, systems and data quality differ strongly.

Marketing Diagnostic

Budgetfrom USD 1,000 Term7-10 business days

Channels, competitors, landing pages, CRM, analytics and first growth opportunities.

Growth System Setup

Budgetfrom USD 2,800 Term4-6 weeks

Offer tests, landing improvements, analytics, CRM events, dashboard and campaign backlog.

Marketing Management

Budgetfrom USD 2,000 / month Termmonthly

Regular hypotheses, channel control, reporting, conversion work and budget prioritization.

FAQ

What is included in a marketing audit?

Channels, website, offers, funnel, CRM, analytics, budget, competitors and management decisions.

Do you need ad account access?

Preferably. External audit is possible without it, but budget conclusions are less precise.

How long does an audit take?

A small scope takes several working days, while deep audit with CRM and sales takes longer.

What is the output?

Problem map, priorities, quick improvements, risks and a roadmap for the next work cycle.

We will audit marketing and show growth points

We will review channels, data and funnel to define the next move. We will review the task and suggest the first practical step.

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