Analytics

Full-Funnel Marketing Analytics for Management Decisions

We build full-funnel analytics to show the path from ad spend and search demand to leads, deals, revenue and margin.

15+ published cases for mid-sized business

50+ connected service directions

Business OS own business-process management product

What the Work Includes

Marketing analytics becomes valuable when it supports decisions, not when it stores many charts. We define management questions, check data sources, configure events, CRM fields, UTM rules and dashboards. The team sees where demand is created, where it is lost and which actions improve economics.

Data Map

We describe sources, events, goals, CRM fields, statuses and identification rules.

Funnel

We show the path from impression and click to lead, qualification, deal and payment.

Dashboards

We build management views by channels, segments, products and periods.

Analysis Rules

We define who reviews reports, how often and which decisions are made.

How the Work Connects With Systems

We do not leave strategy, process maps and dashboards as isolated documents. The result is connected with Business OS, CRM, BPM, ERP, analytics or the tools already used by your team.

CRM and Full-Funnel Analytics

We connect ads, website events, leads, deals, revenue and margin into one decision model.

Business OS

Business OS keeps owners, hypotheses, tasks and marketing implementation rhythm visible.

BI Dashboards

Dashboards show channel economics, lead quality, funnel conversion and growth priorities.

Concrete Deliverables

demand and competitor map
segment and offer matrix
channel and budget plan
landing page improvement backlog
CRM and analytics events
weekly growth dashboard

When This Is Useful

Reports exist, but they do not answer what to do with budget and channels.
Ad, website, CRM and sales data does not match.
Management wants to see marketing results without manual spreadsheets.

Project Route

Business Questions

We define which decisions reports must support and which metrics matter.

Data Audit

We check counters, goals, events, UTM, CRM, deals and sources of mismatch.

Report Build

We set dashboard structure, metric formulas and refresh rules.

Adoption

We train the team to read reports and use them in the management cadence.

Metrics We Control

ROMI CAC LTV CPL stage conversion revenue by channel

Trust Signals 1

Reports start from management questions, not available widgets.

Trust Signals 2

Every metric has a source, formula and owner for data quality.

Trust Signals 3

Analytics is connected with regular decisions on budget, offers and channels.

Commercial Starting Points

These are planning ranges for mid-sized business. The exact scope and estimate are fixed after a short diagnostic, because process maturity, systems and data quality differ strongly.

Marketing Diagnostic

Budgetfrom USD 1,000 Term7-10 business days

Channels, competitors, landing pages, CRM, analytics and first growth opportunities.

Growth System Setup

Budgetfrom USD 2,800 Term4-6 weeks

Offer tests, landing improvements, analytics, CRM events, dashboard and campaign backlog.

Marketing Management

Budgetfrom USD 2,000 / month Termmonthly

Regular hypotheses, channel control, reporting, conversion work and budget prioritization.

Related Services

BI Dashboards Related Services Web Analytics Related Services CDP and Full-Funnel Analytics Related Services Marketing Services Related Services

Integrated Marketing Services: From Strategy to Leads and Analytics Library Article Marketing Analytics: Metrics Owners and Directors Need Library Article Marketing BI Dashboard: Report Structure for Management Decisions Library Article

FAQ

Does every company need full-funnel analytics?

It is especially useful when several channels, CRM and a need to see marketing contribution to sales exist.

Can we start with a simple dashboard?

Yes. A clear minimum report is better than a complex system with weak data quality.

What if data does not match?

We need to find the source: UTM, goals, duplicates, CRM statuses, calls or attribution rules.

Who should use the report?

Owners, directors, marketing, sales and operations, each with the right management view.

Related Direction Map

Ongoing Marketing Management for Business Marketing Management Marketing Management: Goals, Metrics and Cadence Management Advertising Budget Management Based on Sales Data Budget Sales Funnel Optimization from Traffic to Payment Funnel CRM Marketing for Repeat Sales and Retention CRM Marketing Services for Managed Growth Marketing Internet Marketing for Leads and Sales Growth Digital Marketing Strategy: Market, Positioning, Channels Strategy Digital Marketing: Channels, Data, and Funnel Growth Digital Performance Marketing with Economic Control Performance Business Automation: Processes, Roles, Data, Control Automation Business Process Optimization Without Excess Bureaucracy Optimization

We will build analytics you can manage by

You will see which data to connect to reveal the real marketing contribution. We will review the task and suggest the first practical step.

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