Library
Operational Management Materials
Practical notes, templates and breakdowns on processes, management rhythm, metrics, automation and business controllability.
Cost of Marketing Services: How to Estimate Budget, Impact and Risk
How to estimate the cost of marketing services: budget, scope, KPIs, risks, time horizon and connection between spend and sales.
Read the materialIntegrated Marketing Services: From Strategy to Leads and Analytics
How integrated marketing services work: strategy, advertising, content, analytics, CRM and a management cycle for lead growth.
Read the materialMarketing Services for Mid-Sized Companies: Scope and Vendor Selection
What marketing services include for mid-sized companies: strategy, promotion, analytics, content, advertising and criteria for choosing a vendor.
Read the materialCRM Marketing for Medium Businesses: Segments, Triggers, and Analytics Without Spam
How to build a CRM marketing that helps retain customers: segmentation, trigger scenarios, personal offers, metrics, and quality control.
Read the materialMarketing system instead of one-off campaigns: how to link demand, sales and analytics
How to get away from one-time advertising activities and assemble a marketing system: positioning, channels, funnel, sales, analytics and a cycle of improvements.
Read the materialAutomation of business processes without chaos: from process map to implementation
How to prepare a business process for automation: describe reality, choose a pilot, agree on roles, metrics, and rules, and then implement a system...
Read the materialManagement rhythm without unnecessary meetings: how to make decisions faster
How to build regular meetings, statuses, metrics, and rules of escalation so that meetings help manage rather than take time.
Read the materialThe Company’s Operational Model: How to Connect Strategy, Processes, and Daily Management
How to build an operating model that links owner goals, processes, roles, metrics, and team work every day without red tape.
Read the materialOperating metrics for the owner: how to collect the management rhythm
What operational metrics should the owner and the manager look at to manage the company by the facts: timing, bottlenecks, responsibility, quality and money.
Read the materialSLA, Roles and Responsibility: How to Stop Managing Tasks Through Chats
How to clean up tasks between departments: define roles, deadlines, rules of escalation and make work visible without constant manual reminders.
Read the materialThe Operational Outline of a Company: How to Describe Processes Without Bureaucracy
Practical analysis: How to describe the company’s processes so that they help manage time, responsibility, and outcome, rather than becoming a folder of regulations.
Read the materialMarketing strategy for 90 days: a simple template (goals → hypotheses → tests → scaling)
Why do you need a 90-day marketing plan? In today’s world, marketing requires flexibility and speed. Long-term strategies for 3-5 years often become irrelevant...
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