Comprehensive SEO Audit
Site diagnostics at the level of code, structure and content: fix technical errors, enhance relevance, speed up the site, eliminate cannibalization, customize Core Web Vitals* structured markingThe result is increased visibility, traffic and conversions from search.
Order an SEO AuditWhat an SEO Audit Gives
We check the site as it is seen by search engines and users: scanabilityThe audit ends with a prioritized plan: what errors to fix, what to rewrite, what to delete, what to combine and where to strengthen internal connections.
Business effects (typical range)
- +20-60% of organic traffic in 2-4 months due to the elimination of technical barriers and increased relevance.
- Conversions from SEO grow 10-25%, thanks to better templates and commercial signals.
- Reducing the share of dead pages and duplicates, accelerating the indexation of new materials.
Area of work
Technical audit
- Scanability* and indexing: robots.txt, sitemap*, canonical, pagination, hreflang.
- Doubly, soft-404*, infinite parameters, phasets, sorting.
- Core Web Vitals*: LCP, INP, CLS; blocking resources, critical CSS, lazyload.
- Redirects, 4xx/5xx, mixes http/https, www/non-www, Trailing Slash, canonical chain.
Content and relevance
- Semantics and clustering* kernels, URL relevance map.
- Cannibalization of queries, thin texts, E-E-A-T* YMYL*.
- Title/description/H1 templates, internal linking, breadcrumbs.
- Schema.org*: Product, Article, FAQ, Organization, Breadcrumb, LocalBusiness.
Reference Environment and Competitors
- Domain profile: anchors, toxicity, dynamics, lost/found links.
- Gap analysis: What types of pages and content formats are driving the growth of links from competitors.
- Trust/behavioral cues: reviews, brand inquiries, mentions.
Data and logs
- Log analysis*: How bots crawl a site that they ignore.
- Reports on render errors, JS exceptions, the proportion of "heavy" pages.
- Dashboards: positions, visibility, indexing, CWV, crawl budget.
Typical stack
How an SEO audit goes
Stages
- Interviews and accesses: CMS, hosting, analytics, logs, webmaster panels.
- krowling: full URL map, grouping by templates, identifying problem clusters.
- Techdiagnostics: indexing, duplicates, canonicals, redirects, errors, CWV, render.
- Content auditingSemantics, relevance, cannibalization, commercial factors.
- Links and competitors: profile, risk assessment, growth strategies of reference.
- Plan of workPrioritization by Impact/Confidence/Effort, checklists of implementation.
- Controlling: success metrics, indexation monitoring, release check.
| Problem. | Why is it harmful? | How to fix it | How to check |
|---|---|---|---|
| Doubles and soft-404 | Eroding Relevance, Spending Crawling Budget | Canonical/301, noindex on facets, page consolidation | Crowling, logs, indexing reports |
| Slow LCP | Falling positions and conversions | Critical CSS, image optimization, cache, CDN | CWV reports, PageSpeed, RUM |
| Cannibalization | Pages compete for a single request | Distribute semantics, combine/link | Cluster position, visibility |
| No Schema.org. | No extended snippets | Product/Article/FAQ/Org markup | Validator, results in the issuance |
What do you get?
Documents
- A report on technical audit with examples and links to problematic URLs.
- Relevance map: queries → clusters → target URLs.
- Meta tag and header templates for page types.
- Schema.org Guide and implementation checklist.
Plan of work
- Backlog tasks with ICE priorities and effect assessment.
- Sprints for 4-8 weeks: what we do, by whom and how we measure.
- Success metrics: visibility, position, traffic, conversions.
Infrastructure and reports
- Dashboards: technical errors, CWV, indexation, visibility.
- Release monitoring: CWV regressions, 4xx/5xx bursts.
- Indexing control: new/excluded, causes, trends.
Support
- Support of implementation and check of fixes.
- Recommendations on content plan and internal links.
- FAQ for developers/content teams.
Cases
Online store: increasing visibility of the core
Removed facet navigation duplicates, introduced canonical, optimized pagination, implemented title/H1 and Schema.org Product templates. CWV on cards: LCP 5.1s → 2.2s. Bottom line: +38% visibility on the core, +27% organic traffic, +16% to CR SEO.
B2B service: elimination of cannibalization
The query clustering and relevance map revealed 4 pages for one commercial cluster: Combination, redirects, relinking. The result: a rise from top 10 to top 3 positions for 12 HF clusters, +22% of organic leads.
Media: Accelerating indexation
Optimized sitemap/lastmod, fixed 3xx-chain and canonical conflict, added Article/FAQ. Time to appear in the issue: 72h → 12h Traffic from Discover/News +19%.
Checklists
Technical
- robots.txt: directives for /search, /cart, /filter, /?sort=
- 200 stable on target URLs, 301 correct chains
- rel="canonical" and rel="prev/next" (if necessary)
- hreflang (language/region), validity and self-references
- Caching, critical CSS, next-gen images
Content
- Map "cluster → URL", unique H1/title/description
- No thin pages; combining and expanding materials
- Commercial factors: delivery, payment, guarantees, reviews
- Internal links: anchors by clusters, breadcrumbs
Marking and speed
- Schema.org: Product/Offer, Article, FAQ, Organization
- JSON-LD validated, without conflicts with microdata
- CWV targets: LCP <2.5s, INP <200ms, CLS <0.1
- Real User Monitoring (RUM) by Key Patterns
Logs and indexation
- Share of bot hits by page templates
- Render/JS errors, answer code ⁇ 200
- Excluded pages: causes, dynamics, corrections
| Signal. | Threshold | Action on deviation |
|---|---|---|
| LCP (PLP/PDP) | < 2.5s | Optimize images, critical CSS, cache, CDN |
| Excluded URLs | < 5% от активных | Check Canonical/Robots, Remove Garbage Pages |
| Percentage of doubles | < 1% | 301/canonical/combination, noindex for facets |
| Requests without a targeted URL | 0 | Add/distribute to the relevance map |
FAQ
How long does the audit last?
Usually 5-10 working days: accesses → crawling → diagnosis → report → work plan → call the development and content team.
What will be required of you?
Access to CMS (reading), analytics, web server logs, webmaster panels and a list of priority sections/clusters.
When is growth expected?
Technical fixes give a quick effect after re-overtaking (2-8 weeks), Content and linking - 1-3 months, links - 2-4 months.
Do you work with big websites?
For 100k+ URLs, we use incremental crawling, template reporting, and prioritization for traffic and revenue impacts.
Decoding of terms
- ScanabilityHow easy it is for bots to get around and understand the site.
- Sitemap: URL map for search engines.
- Soft-404Pages with 404 content but giving 200.
- Core Web Vitals: LCP (load speed), INP (interaction), CLS (stability).
- Schema.org: Structured markup for extended snippets.
- Clustering: grouping of queries by intent/semantics.
- E-E-A-TExperience, expertise, authority and reliability of the source.
- YMYLSubjects that affect money and life – high quality requirements.
- Log analysis: parsing server logs to understand bypasses and errors.
Ready for organic growth?
We'll do a comprehensive diagnostic, make a clear implementation plan, and then we'll show you where visibility is lost, and how to turn it into traffic and sales.
Request an audit and work plan