Objectives:
- Upgrade of the company’s website.
- Bringing the site to the top of search results.
- Work with online and offline traffic.
- Reducing the share of advertising costs.
- Implementing new online advertising channels.
- Implementing the Apache Superset + DWH system.
- Implementing an analytics system.
- Implementing and launching the company’s call center.
- Increase the number of online leads.
Implementation:
1. Upgrade of the company's website:
- The site has been completely redesigned, its structure and navigation have been improved.
- New features such as an online consultant and shopping cart have been introduced.
2. the site's output in the top search results:
- Analyze competitors and keywords.
- An SEO strategy has been developed and implemented, including content and metadata optimization.
- Advertising campaigns have been launched in search engines.
3. Work with online and offline traffic:
- A content marketing strategy has been developed and implemented to attract organic traffic.
- Advertising campaigns have been launched on social networks and other online platforms.
- Offline events such as exhibitions and master classes are organized.
Reducing the share of advertising costs:
- The effectiveness of current advertising channels is analyzed.
- New advertising channels such as retargeting and contextual advertising have been introduced.
- Current advertising campaigns have been optimized to improve their effectiveness.
5. Introduction of new online advertising channels:
- Advertising campaigns have been launched in new channels, such as video advertising and instant messenger advertising.
- A/B testing was conducted to determine the most effective channels.
6.Implementation of the BI (Apache Superset) + DWH system:
- BI system for analysis of sales data and customer behavior is implemented.
- DWH system for data storage and processing is created.
7. Implementation of the analytics system:
- An analytics system has been implemented to track the effectiveness of marketing campaigns.
- Data analysis was carried out to identify trends and make informed decisions.
8. Implementation and launch of the company’s call center:
- A call center system has been developed and implemented.
- Operators are hired and trained to handle calls and requests.
9. Increase in the number of online leads:
- New forms and tools for collecting leads have been introduced.
- Work was done with the customer database to increase conversions.
Results:
- The company’s website has been upgraded and improved.
- The site has entered the top search results for key queries.
- The number of online and offline traffic has increased.
- The share of advertising costs decreased by 2 times.
- New online advertising channels have been introduced.
- BI and analytics systems are implemented.
- The company’s call center has been launched and successfully functioning.
- The number of online leads exceeded 100 leads per month.