Sales Channel Performance Evaluation

Optimizing channels for maximum impact

The performance of sales channels allows us to understand which channels are generating the most profit and which need optimization. Yandex.Metrics.*, VK*, Telegram*, CRM* and other sources to determine how to allocate the budget to the maximum extent possible ROAS* Our research helps to increase the revenue* 30 percent, down. ACR* 25% increase and increase conversion20%.

For webshop* We have analyzed the effectiveness contextualization*, VK* Telegram* by finding that 60 percent of the budget was spent on ineffective ads. ROAS* from 2.5x to 4.8x and brought an additional 4 million rubles income* per quarter. Ours. insight• Helps to focus resources on the most effective channels.

We're focusing on analysis. key performance indicators* such as CTR*, CAC*, LTV* conversionFor you. fintech* We found that VK* CTR* 7% vs 3% in contextualization* Redirection of the budget increased closing-off* from 10% to 22% and revenueOur reports provide clear guidelines for optimizing channels to achieve your business goals.

Tools for performance assessment

We use advanced tools to analyze the effectiveness of sales channels to provide accurate results. insight* and recommendations. These tools help track performance*, analyze audience behavior and optimize budgets, and these are the key tools:

1. Yandex.Metrica.*

Yandex.Metrica.* is a web analytics tool that tracks поведение users* including CTR*, failure rate* conversionWe analyze traffic sources to determine which channels bring the most leads. webshop* Yandex.Metrica.* showed that 50% of the traffic from contextualization* has a low conversion* (2%) Ad optimization has increased conversion* to 5% and reduced CAC15%.

Heat maps Yandex.Metrics.* Helps understand how users interact with landing-placeFor you. B2B*The company has improved this call-to-action*, increasing CTR* 2% to 6%.

2. Bitrix24*

Bitrix24* That CRM*-a system that allows you to analyze the sales funnel and lead* We use it. Bitrix24* for tracking closing-off* LTV* on every channel. fintech* Analysis shows that the lead VK* have LTV35,000 rubles, which allowed to redirect the budget and increase closing* from 12% to 25%.

The tool also helps to identify bottlenecks in the sales funnel. SaaS* Businesses found that 30% of leads are lost due to complex boardingSimplification of the process has reduced flow15%.

3. Matomo*

Matomo* is an analytics platform that provides detailed traffic data and поведении users* We use it. Matomo* to analyze the effectiveness of channels, including CTR*, conversion* and traffic sources. small-business* Matomo* Shows that emails are available conversion8%, which increased the budget for email marketing and increased the revenue* 2 million rubles.

Matomo* также предоставляет тепловые карты и session recordings, что помогает оптимизировать landing-boardFor you. B2C*-- companies cut it. failure rate* from 50% to 35%.

4. VK* Telegram*

VK* Telegram* These are key channels for analysis involvementWe study posts, ads and comments to understand which formats give the most value. CTR* conversionFor you. webshop* Analysis shows that the scissor in VK* have involvement* 30 percent higher. Storis implementation increased CTR* From 3% to 7% and attracted 10,000 new visitors.

V. TelegramWe analyze channels and chat rooms to evaluate the effectiveness of content. fintech* This shows that customer reviews increase conversion10%.

5. Redash*

Redash* is a data visualization tool that allows you to create dashboards for analysis KPIs* through sales channels. We integrate data from Yandex.Metrics.*, Bitrix24* VK* to track ROAS*, CAC* LTVFor you. SaaS*companies Redash* Showed that affiliate programs bring 20% of high-level leads LTV* that increased revenue* 1.5 million rubles.

Redash* also helps to compare channels by efficiency. B2B*The company has revealed that webinars have conversion15%, which increased the budget for webinars and increased the closing20%.

Results of the evaluation: Practical insights*

Our research provides practicality* that help optimize sales channels and increase profits. KPIs* on each channel to identify the most effective and to address weaknesses. webshop* We have found that email marketing brings conversion10%, which allowed to increase the budget for mailings and raise the budget revenue* 2.5 million rubles.

We're also optimizing. landing-board* based on data Yandex.Metrics.* MatomoFor you. B2C*-- companies cut it. failure rate* from 55% to 30% and increased conversionOur recommendations include budget reallocation, content improvement and integration with the CRM* for promotion closing-off*.

Examples of results

Ours. insight* integrate with Bitrix24* to be effective lead-managementFor you. B2B*-- companies have increased it closing-offFrom 10% to 22% through personalized offers.

Why do we choose us?

Our approach to channel performance combines deep analytics, modern tools and practical guidance.We help you focus your budget on the most productive channels to maximize your profits. small-business* we cut back CAC* from 5000 to 2500 rubles and increased revenue* 3 million rubles. Our research gives you a clear plan for business growth.

We work with businesses of all sizes, from small-business* to the majors web-shop* fintechOur research helps you optimize sales channels, improve your sales. customer satisfaction* and achieve sustainable growth.