Strategic Planning for Business Growth

Strategic Planning for Leadership

Strategic planning is the process of creating a long-term plan that helps your business grow, outperform competitors and use resources efficiently. Yandex.Metrics.*, VK*, Telegram*, CRM* and other sources to develop strategies based on insight* Our plans help to increase the revenue* 30% increase, increase ROAS* to 5x and lower ACR25%.

For webshopWe have developed a strategy based on the analysis of 100,000 interactions in the VK* Telegram* that revealed demand for green goods. Launch of new category increased revenue* 5 million rubles per quarter and increased customer satisfaction30 percent. Our strategies integrate with CRM* such as Bitrix24* to ensure that effective lead-management* and enhancements closing-off*.

We focus on three key aspects: audience analysis, competitive environment and market trends, which allows us to create strategies that not only solve current problems, but also provide long-term growth. fintech* We have developed a plan that has increased closing-off12% to 28% through personalized offers and optimization contextualizationOur strategies give you a clear plan of action to achieve your business goals.

Tools for strategic planning

We use advanced data collection and analysis tools to develop strategies based on insightThese tools help us understand our audience, competitors and trend* to create a plan that will lead your business to success.

1. Yandex.Metrica.*

Yandex.Metrica.* is a web analytics tool that allows you to analyze user behavior* including failure rate*, time on the site and conversionFor you. webshop* We used heat maps Yandex.Metrics.* to optimize landingIt's cut down. failure rate* From 50% to 30% and increased conversion18%.

We also analyze the sources of traffic in Yandex.Metrice.* to determine the most effective channels. B2B* The company says that 40% of the traffic comes from contextualization*. Campaign optimization has increased CTR* 2% to 5%.

2. Bitrix24*

Bitrix24* That CRM* A system that helps to analyze customer data and lead* We integrate data from Bitrix24• to create personalized offers and segmentation. fintech* Data analysis Bitrix24• Identify 25% of high-end customers LTV* (35000 ⁇ ), which increased closing-off* from 12% to 28%.

The tool also allows you to track the sales funnel and identify bottlenecks. SaaS*- business that helped simplify boarding*, shortened flow* 15% and increase retention* up to 85%.

3. Semrush*

Semrush* used to analyze search queries, contextualizationWe're studying the keywords and strategies of our competitors to identify opportunities for growth. B2C*companies Semrush15 new keywords that increased traffic by 20% and reduced the number of CAC15%.

The tool also helps to analyze the trend* to adapt strategies to current demand. webshop* This has allowed the launch of a campaign on environmentally friendly products, increasing the revenue* 4 million rubles.

4. VK* Telegram*

Social media VK* Telegram* provide data on involvementWe analyze posts, comments and reactions to identify trends and moods. SaaS*Analysing 30,000 comments in the Telegram* Demand for new features, which led to their introduction and growth retention12%.

We're also studying. involvement* VK* to determine effective content formats. webshop* The introduction of video content has increased CTR* From 3% to 7% and attracted 10,000 new visitors.

5. SWOT analysis*

SWOT analysis* is a technique that helps you assess your business' strengths and weaknesses, as well as opportunities and threats in the marketplace. SWOT analysis* based on data from Yandex.Metrics.*, Semrush* VK* to set strategic priorities. small-business* This has revealed the possibility of expanding through Telegram* which increased traffic by 20% and brought 2 million rubles income*.

SWOT analysis* also helps identify threats, such as new competitors or changes in demand. fintech* This allowed to prepare for the launch of a competitor’s shares, increasing the involvement25% through the counter-campaign.

Key elements of the strategy

Our strategies include recommendations targeting*, content, promotion channels, pricing policies and products.We create plans that take into account the market-trend*, the behavior of the audience and the actions of competitors. fintech* We have developed a strategy that has increased CTR* contextualization* from 2% to 6% and reduced CAC• 20% increase, which led to an increase income* 4 million rubles.

We're also optimizing. landing-board* based on data on user-activityFor you. webshop* reprocessing landing* cut failure rate* from 55% to 30% and increased conversionOur strategies include recommendations for seasonal campaigns so you can take advantage of peak demand. B2C*- business it's increased revenue* 3 million rubles in November due to the share in VK*.

Examples of strategy elements

Our strategies include recommendations call-to-action* visual design and integration with CRM* lead-managementFor you. B2B*-- companies have increased it closing-off20% through personalized offers.

Why do we choose us?

Our approach to strategic planning combines deep analytics, modern tools and practical recommendations. We create strategies that take into account your goals, resources and market conditions. small-business* We have developed a plan that has reduced CAC* from 5000 to 2500 rubles and increased revenue* 3 million rubles. Our strategies help you achieve sustainable growth and strengthen your market position.

We work with businesses of all sizes, from small-business* to the majors web-shop* fintechOur strategies help you not only achieve your current goals, but also lay the foundation for long-term success.