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Posted inMarketing

Marketing Analytics: Metrics Owners and Directors Need

Posted inMarketing
Какие метрики должна показывать маркетинговая аналитика собственнику и директору: лиды, сделки, CAC, LTV, каналы, маржа и качество спроса.
Posted inOperations management

Management rhythm without unnecessary meetings: how to make decisions faster

Posted inOperations management
How to build regular meetings, statuses, metrics, and rules of escalation so that meetings help manage rather than take time.
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Recent Posts
  • Business OS for Process Management: When a Company Needs an Operating System
  • Business Process Management: Describing Work Without Bureaucracy
  • Operational Management: Processes, Roles, KPIs and Management Rhythm
  • Marketing BI Dashboard: Report Structure for Management Decisions
  • End-to-End Marketing Analytics: Connecting Ads, CRM and Sales

Baliyants Service Map

Commercial directions grouped into clusters: from strategy and demand to processes, automation and management control.

Strategy and Market

Research, positioning, offer and management decisions.

  • Marketing Services for Managed Growth
  • Internet Marketing for Leads and Sales Growth
  • Marketing Strategy: Market, Positioning, Channels
  • Integrated Marketing for Mid-Sized Business
  • Full-Service Marketing for a Managed Lead Flow
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  • Ongoing Marketing Operations for Mid-Sized Business
  • Marketing Outsourcing Without Losing Control
  • Marketing Strategy Development for Companies
  • Marketing Audit to Find Growth Points

Demand and Growth

SEO, advertising, lead generation, content and sales funnel growth.

  • Digital Marketing: Channels, Data, and Funnel Growth
  • Performance Marketing with Economic Control
  • SEO Promotion for a Stable Flow of Qualified Leads
  • Contextual Advertising with Lead and Sales Control
  • Targeted Advertising for Segments and Qualified Leads
Show all (13)
  • SMM Promotion That Supports Sales
  • Lead Generation for B2B and Service Companies
  • Service Promotion Focused on Trust and Leads
  • B2B Marketing for Long Sales Cycles and Complex Services
  • Business Promotion Through Channels, Website and Analytics
  • Full-Service Performance Advertising for Leads and Sales
  • B2B Lead Generation with Lead Quality Control
  • Search Marketing: SEO, Ads and Demand

Marketing Systems

CRM marketing, analytics, dashboards, CRO and automation.

  • Ongoing Marketing Management for Business
  • Marketing Management: Goals, Metrics and Cadence
  • Advertising Budget Management Based on Sales Data
  • Full-Funnel Marketing Analytics for Management Decisions
  • Sales Funnel Optimization from Traffic to Payment
Show all (6)
  • CRM Marketing for Repeat Sales and Retention

Process Architecture

Process mapping, audit, SOP, reengineering and operating rules.

  • Business Process Optimization Without Excess Bureaucracy
  • Business Process Management: Roles, KPIs, Rhythm
  • Business Process Documentation: Clear, Useful, Implementable
  • Business Process Reengineering for a New Management Level
  • Business Process Setup: Roles, Rules and Control
Show all (11)
  • Business Process Regulation Without Excess Bureaucracy
  • Process Management in a Company
  • Company Business Processes: Mapping, Control and Improvement
  • Business Process Audit and Operational Loss Detection
  • Business Process Modeling for Management and Automation
  • SOP for Business: Standard Operating Procedures

Automation and Systems

Business OS, CRM, BPM, ERP and digital operating systems.

  • Business Automation: Processes, Roles, Data, Control
  • CRM Implementation for Sales and Service Processes
  • BPM Systems and Process Management
  • Business Digitalization Without Tool Chaos
  • ERP Implementation: Processes, Data and Management Control
Show all (7)
  • Operations Automation
  • Business Management System: Processes, Tasks, Data

Operations Control

KPIs, management accounting, execution control, warehouses, service and change.

  • Management Accounting for Owners and Teams
  • Operations Management for Companies
  • Operations Consulting for Better Management Control
  • Task Execution Control Without Manual Chasing
  • KPIs and Management Metrics for Business
Show all (9)
  • Warehouse Process Optimization for Speed and Accuracy
  • Service Process Optimization and Customer Experience
  • Procurement and Purchasing Process Optimization
  • Business Change Management Without Losing Pace

Automation

  • Marketing Automation
  • Business Process Automation
  • Digital Marketing Automation
  • Advertising Cost Ratio Optimization
  • Implementing Private LLMs for Optimization
  • CDP and End-to-End Analytics
  • RPA for the Sales Department

Marketing

  • Market Research
  • Target Audience Analysis
  • Competitive Analysis
  • Strategic Planning
  • Sales Channel Performance Evaluation
  • Positioning and UVP
  • Content Strategy
  • Unit Economics and Pricing

Digital Marketing

  • Web Analytics
  • User Journey Analysis
  • Comprehensive SEO Audit
  • Turnkey A/B Testing
  • Competitor Monitoring
  • CRO — Conversion Rate Optimization
  • Email/CRM Marketing
  • Performance Advertising
  • Marketing BI Dashboards
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