Library
Operational Management Materials
Practical notes, templates and breakdowns on processes, management rhythm, metrics, automation and business controllability.
Emotional geo-targeted advertising
What is Emotional Geo-Targeted Advertising? Emotional geo-targeted advertising is an innovative approach in the world of marketing that combines elements of geographic targeting and...
Read the materialCross-Industrial Collaborations: A New Path to Innovation
What are cross-industrial collaborations? Cross-industrial collaborations are collaborations between companies or organizations across industries to create new products, services or solutions that could not...
Read the materialViral effect of yawning in TikTok
What is the visceral effect of yawning? In recent years, TikTok has become a platform for viral trends to be created and shared. One...
Read the materialMicroinfluencers in B2B sales: A new force in marketing
Why Microinflusives Are Essential Tools In recent years, microinfluencers — individuals with a small but highly loyal and engaged audience who can have a...
Read the materialGender Neutral Copywriting: What It Is and Why It Matters
Introduction to the concept of gender-neutral approach In today’s increasingly important world of equality and inclusion, language plays a key role in shaping public...
Read the materialGender Neutral Copywriting: What It Is and Why It Matters
Introduction to the Concept of Gender-Neutral Text In today’s world of equality and inclusion, copywriting as a communication tool is also changing, and gender-neutral...
Read the materialMicroinfluencers in B2B sales: A new force in marketing
Who are microinfluencers and why are they important? Microinfluencers are social media personalities that have a relatively small but very loyal audience, typically 1,000...
Read the materialViral effect of yawning in TikTok
What is the yawning effect and why has it become a trend? In recent years, TikTok has become a platform for the most unexpected...
Read the materialGender-neutral copywriting
Why gender neutrality is important in today’s world Gender-neutral copywriting is an approach to writing that avoids focusing on a specific field and takes...
Read the materialNFT as a brand exclusivity tool
What is NFT and why has it become popular? These are unique digital assets that are stored on the blockchain and confirm ownership of...
Read the materialBiometric Targeting in Real Time
What is biometric targeting and why is it important? In today's world, technology is advancing at an incredible rate, and marketing is moving forward,...
Read the materialCultural hackathons for UGC
What are cultural hackathons and their role in the modern world? Cultural hackathons are a unique event format that brings together creative people, technologies...
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