Library
Operational Management Materials
Practical notes, templates and breakdowns on processes, management rhythm, metrics, automation and business controllability.
Marketing in TikTok: trends and algorithms
Why TikTok has become a key marketing platform With billions of users around the world, TikTok has become a real phenomenon, especially among young...
Read the materialNative advertising: how not to irritate the audience
What is Native Advertising and Why is It Popular Native advertising is a form of promotion that fits seamlessly into the content of the...
Read the materialDrop Marketing: Creating Hype Around Limited Products
What is drop marketing and why is it so popular? Drop marketing is a promotional strategy that relies on producing limited products or collections...
Read the materialGreen Marketing: Promoting Green Brands
What is Green Marketing? In today’s increasingly pressing world, green marketing is becoming increasingly important: it is an approach to promoting goods and services...
Read the materialRetargeting: How to Recover Departed Customers
What is retargeting and why is it important for business Retargeting is a marketing strategy aimed at re-engaging users who have already interacted with...
Read the materialMarketing through podcasts: a new communication channel
Why are podcasts becoming a popular marketing tool? In recent years, podcasts have become increasingly popular with audiences around the world, and this audio...
Read the materialContent marketing: from blogs to short videos
The Evolution of Content in the Digital Age Content marketing has long been an integral part of online marketing strategies for brands and companies....
Read the materialImpact of Social Proof on Sales
What is social proof and why is it important? Social proof is a psychological phenomenon in which people tend to follow the actions or...
Read the materialOmnichannel Marketing: Creating a Single Experience
What is omnichannel marketing? Omnichannel marketing is a strategy that aims to create a unified and continuous experience with a brand for consumers, regardless...
Read the materialLocal Marketing for Global Brands
Why Localization Is Important for International Companies In today’s world, globalization allows brands to reach international markets, reaching audiences in many parts of the...
Read the materialCross-Cultural Marketing: Adapting to Different Markets
What is Cross-Cultural Marketing? Cross-cultural marketing is a strategy for promoting goods and services that takes into account the cultural characteristics of different markets....
Read the materialChatbots in Marketing: Automating Communication with Customers
Why are chatbots becoming an important tool in marketing? Today’s business is constantly looking for new ways to interact with customers. With the development...
Read the material