Library
Operational Management Materials
Practical notes, templates and breakdowns on processes, management rhythm, metrics, automation and business controllability.
Affiliate marketing
Affiliate marketing is a powerful tool that can significantly improve the efficiency of your business.It helps to attract new customers, retain existing ones and...
Read the materialContent marketing
Content marketing is a powerful tool that can significantly improve the efficiency of your business.It helps to attract new customers, retain existing ones and...
Read the materialDigital Marketing (Chronology)
90s Archie, the first search engine, debuted in the early 1990s, marking the beginning of the search era, soon followed by SEO, or search...
Read the materialDigital Marketing (History and Evolution)
In a world where hundreds of millions of people regularly use social media, every working professional should be familiar with at least the basic...
Read the materialE-COM and the Technology Process.
E-commerce as an innovative form of trade contributes to its development, forming independent channels of commodity circulation through the implementation of trade and technological...
Read the materialDigital marketing strategies for financial advisors
In today’s online world, digital marketing has become a necessary and effective tool for promoting a business online. Regardless of the size of a...
Read the materialSustainable Marketing: Trends and Prospects
In today’s world, where environmental and social issues are becoming more pressing, sustainable marketing is becoming increasingly important. Sustainable marketing, or sustainability marketing, is...
Read the materialManagement of the organization (part 3)
Lowering hierarchy Reducing hierarchy means reducing the number of levels in the hierarchical pyramid, that is, reducing bureaucracy in order to create a “flat...
Read the materialManagement of the organization (part 2)
3. Reconstruction of the organization to improve quality One of Deming’s 14 points is “breaking down barriers between departments” because “people in different departments...
Read the materialManagement of the organization (part 1)
1. Quality management in the organization. In order to achieve the objectives of quality and excellence, and especially to achieve long-term sustainable results, the...
Read the materialFranchising (part 3)
Financial block The franchisor needs to determine the structure and exact amount of fees that the franchisee must pay to the franchisor for the...
Read the materialFranchising (part 2)
Secret of production The concept of “know-how” originated during the Anglo-American industrial revolution of the late nineteenth century. According to the definition of the...
Read the material