About company.

BETEREX (mybeterex.com) is a dynamic company specializing in delivering goods from China, with a focus on logistics and supplying a wide range of products to B2B and B2C customers, and a commitment to delivering reliable, fast and affordable delivery while minimizing customer costs and offering flexible business solutions. BETEREX faced a number of challenges at the time of its launch: low visibility in search engines, high share of advertising spending (APR) and insufficient reach of the target audience. To address these challenges, a comprehensive SEO strategy was developed to increase organic traffic, reduce advertising costs and strengthen the brand’s position in search engines.

Goals

• Increase the visibility of mybeterex.com in search engines.
• Reducing the share of advertising costs (DDR).
• Optimization of the cost of paid advertising.
• Increase organic traffic and audience reach.
• Strengthening the reputation of the BETEREX brand as a leader in the delivery sector from China.

Issues

At the start of the project, the BETEREX website had the following limitations:

Low rankings in search engines for key queries related to the delivery of goods from China (for example, “delivery from China”, “logistics from China wholesale”).

• The high DDR ratio is 9.5% of turnover, which reduced the profitability of advertising campaigns.
• Costs for contextual advertising accounted for a significant part of the marketing budget - about 12 million rubles. annually.
• Lack of optimized content and weak site structure, making it difficult for search engines to index.
• Lack of brand awareness in the competitive logistics market.

Decisions and work done

To achieve these goals, a multi-level SEO strategy was developed and implemented, including technical optimization, content marketing and external linking.

1. Technical optimization of the site
   • Mybeterex.com was audited, and problems with indexing, download speed and mobile adaptability were identified.
   • Page loading was accelerated: loading time was reduced from 4.2 to 1.8 seconds, which improved user experience and increased Google rankings (according to studies, a 1-second delay reduces conversions by 20%).
   • The meta tags (title, description), H1-H3 headers and URL structure have been optimized to include keywords such as “delivery of goods from China.”
   • Schema.org micromarkups have been introduced to improve the site’s display in the SERPs.
2. Content Strategy
   • Keyword research was carried out, high-frequency and low-frequency queries with high traffic potential were identified (for example, “logistics from China for business”, “import of goods from China”).
   • A content plan has been developed, including articles, guides and cases:
     • How to arrange shipping from China: a step-by-step guide.
     • 5 Mistakes When Importing Goods From China and How to Avoid Them
     • Reviews of popular categories of goods (electronics, clothing, household goods).
   • Existing service pages are optimized with a focus on uniqueness and value to the customer.
   • Added sections with customer reviews and cases of successful deliveries, which increased the trust of the audience.
3. Working with external links (off-page SEO)
   • More than 150 quality backlinks from thematic resources (logistics, e-commerce, imports from China) were attracted.
   • Work was carried out with industry bloggers and influencers in the field of B2B, which allowed to get mentions of the brand on popular platforms.
   • The company’s profiles on industry forums and directories have been registered, which has increased the domain authority (Domain Authority has grown from 25 to 38).
4. Optimization of advertising campaigns
   • The budget has been redistributed from low-performance contextual advertising channels to organic promotion.
   • The CPS (cost per sale) model was introduced for partner sites, which allowed paying only for real sales.
   • Work has been done to improve the quality of ads, which reduced the cost of clicking by 15%.
5. Mobile optimization
   • Учитывая рост мобильного трафика (53% users заходят с мобильных устройств), сайт был адаптирован под мобильные устройства, что улучшило показатели вовлеченности (снижение bounce rate на 25%).
   • Google’s recommendations for Core Web Vitals have been implemented, which has led to an increase in mobile search rankings.

Results

After 12 months of implementing the SEO strategy, BETEREX has achieved the following indicators:

• Increased visibility in search engines:
  Mybeterex.com’s search visibility increased by 20% (according to Semrush data), with targeted searches up from 12% to 32%, and keyword positions such as “delivery from China” making it into Google’s top 10.
• Decreasing DDR:
  The share of advertising expenses decreased from 9.5% to 4.2% due to optimization of advertising channels and growth of organic traffic, which allowed the company to save up to 3.5 million rubles annually on marketing costs.
• Reducing advertising costs:
  Costs for contextual advertising decreased by 25% (from 12 million rubles to 9 million rubles per year) due to the redistribution of the budget in favor of SEO and CPS-model.
• Increased organic traffic:
  Average monthly organic traffic increased from 8,000 to 15,000 unique visitors (+87.5 percent), with a peak reach of 22,000 visits per month during peak season (November-December 2024).
• Increased conversions:
  Conversion from organic traffic increased 30 percent, driven by improved user experience and quality content, and the average check increased 12 percent, driven by targeting B2B customers.
• Strengthening the brand reputation:
  BETEREX mentions in industry and media grew by 40 percent, boosting brand awareness, with customers reporting a user-friendly website and high levels of trust in the company.

The comprehensive SEO strategy has enabled BETEREX not only to increase search engine visibility by 20%, but also to significantly optimize its marketing budget.The reduction of DDR from 9.5% to 4.2% and the reduction of advertising costs by 25% demonstrate high efficiency of the approach. The growth of organic traffic and conversions confirms that SEO is not only a promotion tool, but also a strategic asset for the company’s long-term growth.Beterex has strengthened its position in the logistics market, becoming a recognizable player in the niche of shipping goods from China.