Goals
- Improving the visibility of the site in search results
- Getting leads from the site
- Securing the right to content
Improving the visibility of the site in search results
- Full optimization of the 1C-Bitrix system for modern SEO standards (removal of insignificant code, optimization of micromarkup, optimization of images for standard formats).
- Working with content company
- Development of advertising channels and increasing the reach of the target audience
- Building CA analysis methodologies
As a result, for 6 months of work, the site traffic indicator increased (+40% to the monthly audience).
Getting leads from the site
At the time of the project adoption, there were no leads from the company’s website (ie online).
- Work with content is done
- CA analysis conducted
- Identified sites for launching advertising campaigns
- Increase in CA coverage by more than 3 times
As a result, after 2 months of work, the first audit applications in the construction industry appeared, and after 6 months of work, the steady flow of applications grew to 8-10 applications per month.
Securing the right to content
The issue of securing rights to content on the Internet was acute, since competitors and satellite sites regularly used the site’s unique content.
- The site was marked by GOST “Dublin CORE”
- APIs have been built and configured to transfer content and secure the right of source for search engines.
- A content parser has been built to identify copies of texts and signal this to the marketing department and legal service.