Goals

• Search and work with the target audience
• Developing a marketing strategy for the international market
• Implementation of analytical tools

Search and work with the target audience

During the first 2 months of work, the most suitable Central Asia in the markets of Europe, Russia, Asia was identified, the main target audience was:

• Architects and designers
• General contractors
• Companies engaged in BIM-planning
• Investors and developers

Through in-depth market analysis, a pool of most likely partners to cooperate with the company was identified, and unique TPPs were developed for each of the potential partners.

Working with a unique sales offer for each of the partners, who took into account the interests of partners in specific and most important areas for them, helped to conclude deals with 75% of customers who were originally part of the potential pool.

Developing a marketing strategy for the international market

The following work has been done:

• SEO and Content Marketing:
  • Create informative articles and blogs about the benefits of BIM planning.
  • Optimizing your website for search engines (SEO).
• Social media:
  • Active presence on LinkedIn, Facebook, Instagram to interact with professionals.
  • Publication of successful projects and customer reviews.
• Email marketing:
  • Send news, updates and special offers to subscribers.
  • Using personalized emails to increase engagement.

Advertising and PR:

• Advertising in specialized publications:
  • Advertising in magazines and on sites dedicated to architecture and construction.
• Participation in exhibitions and conferences:
  • Organization of a stand at industry exhibitions.
  • Presentations and seminars.
• PR campaign:
  • Collaborate with journalists and bloggers to publish articles and reviews.
  • Organization of press conferences and interviews.

Implementation of analytical tools

An analysis and implementation plan was developed, namely:

1. Goals and objectives definedand:
   • A clear understanding of what data will be analyzed and for what purposes.
2. Data collection and integration:
   • Creating a centralized data warehouse, integrating data from different sources.
3. Choosing BI tools:
   • The most suitable tool for the implementation of projects was chosen Power BI.
4. Training staff:
   • Trainings on the use of BI tools were conducted.
5. Development and implementation of reports and dashboards:
   • Creation of reports and dashboards for key indicators.
6. Monitoring and optimization:
   • Regular monitoring of BI performance, adjusting strategy based on the data obtained.
7. Feedback and improvement:
   • Сбор обратной связи от users, постоянное улучшение и расширение функционала BI.

Implementation results:

1. Analysis of data:
   • Data collection and integration:
     • Collecting data from a variety of sources, such as BIM models, project documents, financial systems, and CRM.
   • Data processing and analysis:
     • Use BI tools to analyze data about projects, customers, costs and performance.
2. Adoption of decisions:
   • Data visualization:
     • Create interactive graphs, diagrams and reports to visualize the data.
   • Forecasting and modelling:
     • Use BI to predict future trends and model scenarios.
3. Optimization of processes:
   • Identification of bottlenecks:
     • Identifying areas where processes can be improved, for example, by analyzing the time of tasks.
   • Automation of reporting:
     • Create automatic reports to regularly monitor key performance indicators (KPIs).
4. Risk management:
   • Risk identification and assessment:
     • Analyze data to identify potential risks and assess them.
   • Development of risk management strategies:
     • Using BI to develop strategies to minimize risks and increase project sustainability.
5. Improving the customer experience:
   • Analysis of customer data:
     • Collecting and analyzing customer data to better understand their needs and preferences.
   • Personalization of proposals:
     • Using BI to create personalized offers and improved customer service.

Result:

1. Increased brand awareness:
   • Thanks to the active presence in social networks, the publication of successful projects and participation in exhibitions, the BPS Planung brand has become more recognizable among the target audience. (Brand recognition increased by 46% in the first 12 months of the partnership)
2. Attracting new customers:
   • The use of personalized emails and active interaction on social networks helped to attract new clients from among architects, designers and investors. (+83 new customers in 12 months)
3. Expanding the customer base:
   • Partnerships with major players such as PORR and Hochtief, as well as cooperation with educational institutions, have allowed to expand the customer base and attract new partners.
4. Increased customer engagement:
   • Regular publications in specialized publications and presentations and seminars have helped to increase the engagement of existing customers and attract new ones. (+70% engagement in 6 months)
5. Improvement of project quality:
   • Using BI for data analysis and forecasting will improve project quality and optimize processes, ultimately leading to improved customer satisfaction. (KPI + 38% increase in 6 months)