Tasks:

1. Creation of a website: Develop and run an MVP version of a site with a minimal set of features.
2. Integration with 1CSynchronize data with 1C for automatic update of commodity items and balances.
3. End-to-end analyticsImplementing a system to track the effectiveness of advertising campaigns.
4. Testing of advertising channelsConducting advertising campaigns in Yandex Direct, VK and myTarget.
5. Improvements and improvementsContinuously improving your website to increase conversions and commercial traffic.

Implementation:

1. Creation of a website:
   • A website with individual design and functionality was developed.
   • The main functions are implemented: a catalog of goods, a basket, ordering.
2. Integration with 1C:
   • Integration with 1C was carried out for automatic updating of commodity items and balances.
   • Uploading data from 1C is configured for the correct operation of the site.
3. End-to-end analytics:
   • Roistat has been introduced to track the effectiveness of advertising campaigns.
   • Integration of Roistat with CMS, ATC Altel24, CRM based on 1C UT 11.3 is configured.
   • Collector tracking is set up to track calls from the site.
4. Testing of advertising channels:
   • Advertising campaigns have been launched in Yandex Direct, VKontakte and myTarget.
   • Tests of various advertisements and keywords were carried out.
   • Optimized campaigns to increase CTR and conversions.
5. Improvements and improvements:
   • The technical parameters of the site have been refined: the number of goods in stock, the linking block, related goods, the calculator.
   • Online payment and the ability to filter goods by parameters are connected.
   • Product cards have been adjusted and parameters for filtering have been added.

Results:

• Growth of commercial trafficIncrease the number of orders from the site to 200 per month.
• Increased conversionsIncrease the number of applications from Yandex Direct to 70%.
• Optimization of advertising campaigns: Reduction of the price for a lead in Yandex Direct by 3 times and increase in conversion to 0.61%.
• Improvement of technical parametersIncrease the number of products available and improve navigation on the site.
• Effectiveness of end-to-end analyticsAbility to analyze advertising campaigns and improve their effectiveness.