Goals
- Develop and launch a website that will provide users with easy access to information about products with the lowest prices on the market.
- Integrate the site with the already developed assortment management system to ensure the search for the best price and the publication of the best product offer on the Internet in advertising sources.
Requirements analysis and planning:
- The goals and objectives of the project are defined, including the development of a website that provides convenient access to information about goods, and integration with the assortment management system to ensure the search for the best price and the publication of the best product offer on the Internet.
- The requirements for the functionality of the site and integration with the assortment management system are collected.
- A project plan has been developed, including a timeline and budget.
Development of the site functionality:
- The functionality of searching for goods and services on the site is implemented.
- The ability to filter, sort and compare goods is added.
- A mechanism for automatic advertising of goods with the best price indicator has been introduced.
Integration with the assortment management system (habl.ru):
- A connection has been established between the site and the assortment management system.
- Automatic synchronization of data on goods is configured.
- The information on the availability of goods, prices and other characteristics on the site is up to date.
The result
During the first 3 months of the project:
- Increased website traffic: 80%
- Increased conversions: 200%
- Reducing advertising costs: 160%
- Increased sales: 140%