Library
Operational Management Materials
Practical notes, templates and breakdowns on processes, management rhythm, metrics, automation and business controllability.
Internet marketing
What is Internet Marketing and Why is it Important? Digital marketing, or digital marketing, is a set of strategies and tools to promote products,...
Read the materialDigital Marketing: The Key to Success in the Digital Age
What is Digital Marketing and Why is it Important? Digital marketing, or digital marketing, is a collection of strategies and tools used to promote...
Read the materialThe Uselessness of Marketing Spells Over a Rusty Product
Priest of the Digital Temple Oh, digital altar priest, you're back in your temple of pixels and clicks, the air quivers like a shaman's...
Read the materialMarketing: The Mirage of Book Wisdom
The cult of sacred volumes In the digital temple where likes flicker like candles in the sanctuary of consumption, marketers, the priests of modern...
Read the materialTimbuilding: millions for the absurd circus
Timbuilding: millions for the absurd circus Timbuilding is when a boss who thinks he's a shaman of corporate utopia makes him crawl under a...
Read the materialKPIs: They monitor you, not improve your performance
Have you ever gotten a KPI that makes your head hair move? Well, you know, things like "make 50 cold calls a day," "increase...
Read the materialWhat Your Customers Really Need: A Task-to-Solution Approach
Have you ever wondered what your customers really want? No, not in a general sense like "low prices" or "good service" -- that's understandable....
Read the materialHow AI is Blasting Marketing: 3 Cases That Will Increase Your Conversion by 30%
Imagine you run an ad campaign and an AI, like your personal superhero, picks up the perfect audience, writes killer lyrics and even predicts...
Read the materialIs corporate ethics a screen for mediocrity?
Imagine you just handed over a project that pulled the department out of the hole. The client is thrilled, the colleagues are slapping on...
Read the materialConcording for the sake of approvals: an office hell where work is a myth!
Imagine you walk into an office full of enthusiasm, with a cup of coffee in your hand and your eyes burning. Today you finally...
Read the materialPsychology of discounts and special offers: how to influence sales
Psychology of discounts and special offers: how to influence sales Why do discounts attract the attention of buyers so much? Discounts and special offers...
Read the materialHow to Promote Franchises on the Internet
How to Promote Franchises on the Internet Why the Internet has become a key channel for franchises In today's world, the Internet has become...
Read the material